Weeks 1-5
Week 1
Lightning Deals 1
Marketing Email 1 Google Display Ad 1 Paid Social Post 1
LIGHTNING DEALS
Multi-Channel Campaign
Week 2
Week 3
Week 4
Week 5
Irby.com Hero Banner (?)
Irby.com Landing Page
Branch TV General Ad
Lightning Deals 2
Marketing Email 2
Rep Email 1
Organic Social Post 1
Lightning Deals 3
Rep Email 2
Google Display Ad 2 Paid Social Post 2
Lightning Deals 4
Marketing Email 3
Rep Email 2
Organic Social Post 2
Lightning Deals 5
Rep Email 3
Google Display Ad 3 Paid Social Post 3