Google Ads Campaign Individual Assignment

Intermediate - Ilham Fathurrahman

Table of contents

01

02

03

04

05

06

07

Account Structure

Keyword Research

Ad Group

Ads Copy

Media Plan

Bidding Strategy

Data Analysis

Account Structure

01

Ads Account Structure

Happy New Years

Christmas Day

Mega Sale 12.12

Year End Sale 2022

Gaun / Dress (Woman)

Kemeja / Shirt (Men/Woman)

Sepatu / Shoes (Men/Woman)

Jeans (Men/Woman)

Blazer (Men)

Winter Clearance Sale 2022

Cardigan (Woman)

Hoodie (Men)

Competitive

Zara

Brand

H&M

Campaign Structure

Christmas Day

Year End Sale 2022

Happy New Years

Blazer (Men)

Gaun / Dress (Woman)

Winter Clearance Sale 2022

Hoodie (Men)

Cardigan (Woman)

Kemeja / Shirt (Men/Woman)

Jeans (Men/Woman)

Mega Sale 12.12

Sepatu / Shoes (Men/Woman)

Keyword Research

02

“Happy New Years”

Keyword Dress = Phrase Match

'' dress h&m hitam ''

''dress h&m terbaru''

'' dress hitam h&m ''

'' dress putih h&m ''

'' gaun h&m ''

'' h&m dress ''

'' dress zara ''

'' harga dress zara ''

H&M Link LP: https://id.hm.com/id_en/ladies/shop-by-product/dresses.html

'' baju gaun ''

'' dress pesta ''

'' gaun pesta ''

'' model gaun pesta modern ''

'' bodycon dresses ''

'' dress chiffon ''

'' dress midi casual ''

'' dress v neck ''

Gaun / Dress (Woman)

“Happy New Years”

Keyword Blazer = Phrase Match

'' blazer h&m ''

'' blazer pria ''

'' blazer zara ''

'' harga jas h&m ''

'' hm blazer ''

'' jas blazer pria ''

'' jas h&m pria ''

​

'' jas pria ''

'' jas pria h&m ''

'' setelan jas pria ''

'' suits h&m ''

'' suits zara ''

'' waistcoat ''

H&M Link LP: https://id.hm.com/id_id/men/shop-by-product/blazers-suits.html

“Christmas Day”

Keyword Kemeja / Shirt (Men/Woman)= Phrase Match

' baju kemeja pria ''

' baju kemeja wanita ''

' blouse h&m ''

' kemeja h&m ''

' kemeja pria ''

' kemeja tunik ''

' kemeja tunik wanita ''

H&M Link LP: https://id.hm.com/id_id/men/shop-by-product/shirts.html atau https://id.hm.com/id_id/ladies/shop-by-product/shirts-blouses.html

​

' kemeja wanita ''

' kemeja zara ''

' overshirt ''

' relaxedfit ''

' shirt h&m ''

' shirt zara ''

“Mega Sale 12.12”

Keyword Sepatu / Shoes (Men/Woman) = Phrase Match

“boots h&m''

“boots zara man''

“h&m sepatu wanita''

“mules''

“sepatu boots pria''

“sepatu boots wanita''

“sepatu h&m pria''

“sepatu hm”

''sepatu pantofel pria''

“sepatu pria ''

“sepatu wanita ''

“sepatu wanita h&m ''

“slip on h&m ''

“sneakers h&m ''

“wedge ''

“wedge heeled ''

“zara shoes ''

H&M Link LP: https://id.hm.com/id_id/ladies/shop-by-product/shoes.html atau https://id.hm.com/id_id/men/shop-by-product/shoes.html

“Year End Sale 2022”

“celana jeans pria ''

“celana levis pria ''

“h&m jeans pria ''

“hm jeans ''

“jeans denim ''

“jeans h&m ''

​

Keyword Jeans (Men/Woman) = Phrase Match

“jeans h&m pria ''

“jeans h&m wanita ''

“jeans reguler ''

“jeans relaxed ''

“jeans wanita ''

“jeans zara ''

​

H&M Link LP: https://id.hm.com/id_id/men/shop-by-product/jeans.html atau https://id.hm.com/id_id/ladies/shop-by-product/jeans.html

“Winter Clearance Sale 2022”

Keyword Cardigan (Woman) = Phrase Match

“baju rajut ''

“cardigan ''

“cardigan beige h&m''

“cardigan h&m ''

“cardigan h&m wanita ''

“cardigan rajut ''

“cardigan rajut h&m ''

“cardigan zara ''

“cardigan zara woman ''

“sweater rajut ''

H&M Link LP: https://id.hm.com/id_id/ladies/shop-by-product/cardigans-jumpers.html

“Winter Clearance Sale 2022”

Keyword Hoodie (Men) = Phrase Match

“hoodie zara ''

“jaket h&m pria ''

“jaket hoodie pria ''

“jaket zara ''

“printed hoodie ''

“regular hoodie ''

“relaxed hoodie ''

“h&m sweater pria ''

“harga hoodie h&m pria ''

“harga jaket h&m ''

“harga sweater h&m ''

“hoodie h&m ''

“hoodie h&m pria terbaru ''

“hoodie pria ''

H&M Link LP: https://id.hm.com/id_id/men/shop-by-product/hoodies-sweatshirts.html

Ad Group & Ad Copy

03

Link This

Set up Objective

Campaign Setting

Set up Ad Group

Set up Ads

Set up Headlines & Description

Set up Sitelink & Callouts

Set up Structure Snippets

Dashboard Full Set up

Headline

Description

Sitelinks

Snippet

Callouts

Display path

Media Plan

05

MEDIA PLAN

Media Plan Site Link

Bidding Strategy

06

You can enter a subtitle here if you need it

Bidding

Saya memilih untuk yg pertama yaitu Maximize clicks terlebih dahulu untuk mengetahui benchmark, mendapatkan learning phase untuk optimasi dan memperoleh traffic.

Maximize Conversion dilakukan setelah proses learning dan juga optimasi, sehingga hasilnya akan lebih maksimal

Lalu di lanjut dengan

Data Analysis

07

Link This

Lowongan Pekerjaan

• Highest CTR value and conversion rate on keywords with platform lowongan kerja.
• The highest number of clicks and conversions on keyword lowongan kerja.
• The lowest cost/conversion value is obtained on platform lowongan kerja's keyword.
• The highest impression is obtained on the keyword lowongan kerja, then lowngan pekerjaan, website lowongan kerja and the least on platform lowongan kerja.

Recruitment

• The highest number of impression with keyword rekrutmen online, then e rekrutmen, and rekrutmen pegawai.
• Percentage of CTR, number of conversion rate highest with keyword e rekrutmen.
• Number of click and conversion rate highest with keyword rekrutmen online
• Cost/Conversion lowest in this campaign on keyword e rekrutmen.

Job Posting

Job Posting

• The job with green highlights there is campaign with best perform compare the other
• Job with red highlight must be paused, because there no conversion. Or it can be merged to minimize, if still want to running
• The job with yellow highlights there is need to improvisation, so can get more conversion.

Recomendation

CAMPAIGN LOWONGAN PEKERJAAN (RECRUITMENT SITES) (ID)

• We can maximize Keyword Platform lowongan kerja and lowongan kerja because good performing in conversion rate low cost/conversion.
• We can remove keyword website lowongan kerja because conversion rate low and cost/conversion high

CAMPAIGN RECRUITMENT (ID)

• We can use keyword e recrutmen and rekrutmen online because good performa in this campaign
• We can remove or reduce budget for keyword rekrutmen pegawai.

CAMPAIGN JOB POSTING

• We can remove keyword that not perform in this campaign : Keyword pasang iklan lowongan kerja gratis yang banyak peminatnya, Keyword website pasang iklan lowongan kerja gratis, Keyword pasang iklan lowongan kerja online gratis, Keyword cara pasang iklan loker gratis, Keyword posting lowongan pekerjaan gratis.
• We can use keyword posting lowongan kerja, job posting dan pasang lowongan kerja

Thanks!