Data Analyst Work Experience-ACUK�

Q1 Google Analytics User Acquisition Report 2022

Project Team

1. Iloh Pascal Ugochukwu
2. Oluchi Anayibe
3. Adekunle Oyekunle

Brief Definitions

• User: A user is a unique visitor who has initiated a session on a website.
• New User: A new user is a user in the reporting period that had only their first visit to the website during that period.
• Direct: In general, indicates visits where users navigated directly to the URL or the source of the visit is unknown.
• Organic Search: Indicates visits from organic (unpaid) search results.
• Social: Indicates visits from social networks (Facebook, Twitter, etc.)

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Google Ad Team Customer Presentation

KPI’s

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• Top 3 Channels with highest users
• Top 3 channels with New Users
• % increase or decrease in sessions per month
• % increase or decrease of Users and New Users per month

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Top 3 Channels with highest users�

• The top three channels with the highest number of users in Q1 are; Direct, Organic Search, and Social channels.
• Direct users channel consists of the highest users channel of our website with cumulative traffic of 1742 representing 44.23% of users traffic for Q1 2022.
• Direct and Organic Search channels users increased steadily from January through March 2022.
• Social channels recorded a sharp increase in the month of Feb by 169.20% but decreased greatly in March by 75.24%.

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Top 3 channels with New Users�

• The top three channels with the highest number of new users in Q1 2022 were; Direct, Organic Search, and Social channels.
• Direct new users channels consist of the highest new users channel of our website with cumulative traffic of 1611 representing 36.06% of new users traffic for Q1 2022.
• Direct and Organic Search channels users increased steadily from January through March 2022.
• Social channels recorded a sharp increase in the month of Feb by 169.71% over January but dipped by a whopping 74.14% in March 2022.

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% increase or decrease in sessions per month�

• The month which recorded the highest sessions was in Feb’22 with a total of 3433 sessions representing 42% of the total.
• Number of Sessions Increased sharply from Jan by 115.64% in Feb and moderated to 92.14% by March 2022.

�% increase or decrease of Users and New Users per month�

• The month which recorded the highest Users was in Feb’22 with a total of 2361 sessions representing 46.67% of the total.
• Total number of Users of Increased sharply from Jan by 147.74% in Feb and decreased by 73.91% in March 2022.

% increase or decrease of Users and New Users per month Cond’

• The month which recorded the highest number of New Users was in Feb’22 with a total of 2176 New Users representing 47.71% of the total.
• The Total number of New Users Increased sharply from Jan by 160.91% in Feb and decreased by 66.96% in March 2022.

Recommendations

1. From the data provided we noticed that the most users channel engagements on our website(both new and other users) are via the direct channel, we there recommend adequate content, response, and participation by the marketing and backup teams be coordinated to improve the numbers over the coming months.
2. We noticed that in the month of February 2022 most of our parameters increased to show great engagement sessions on the website, thus we recommend that the marketing team look into the activities within the month to replicate the same and upscale session participation in future months.
3. We also recommend attention be paid to the social channel (both users and New users)engagement which grew greatly in the month of Feb from Jan but moderated in march to discover the main drivers of the growth in order to replicate the same In the coming months.

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