We create bespoke First Nations designs that are cultural safe and diverse. In the ideation and creation of all designs we ensure that we depict the diversity of First Nation cultures throughout Australia.
We use both Aboriginal and Torres Strait Islander cultures throughout our designs to represent this diversity through modern design elements throughout our creatives.
As a First Nations owned and operated design agency, Aboriginal and Torres Strait Islander creatives are engaged throughout the creative process to ensure that the depiction of culturally safe elements in client designs.
At ingeous studios we refer to all of our work as designs rather than artworks as they are descriptors of a product or service by an organisation or business.
We do not depict items directly related to our Dreamtime/Songlines through our designs nor talk directly about Country/Culture through these works as this is cultural safe and appropriate for us to do so.
Design
A Indigenous design is a descriptor of a program or product and does not speak directly to our Dreamtime/Songlines nor our Country/Culture.
Artwork
An Indigenous artwork speaks directly about our Dreamtime/Songlines or Country/Culture.
The REA GROUP design,created by First Nations creative and digital design agency, ingeous studios, is a modern representation of REA Groups national work and its commitment to a just, equitable, and reconciled Australia. The design is aligned with the Pillars of Respect, Relationships, Opportunities, and Governance, which form the foundation of REA Groups efforts.
At the heart of the design is REA Groups Acknowledgement/Reconciliation icon, a symbol that REA Groups uses across its offices and assets to express its commitment to reconciliation and acknowledgment of Traditional Custodians throughout the country.
This icon serves as a visual representation of REA Groups dedication to fostering meaningful relationships and respect between Indigenous and non-Indigenous peoples.
The background of the design features stylised patterns that signifies REA Groups work and connection across the country. It also represents the diversity of First Nations cultures through modern patterns, showcasing the richness and diversity of First Nations cultures and communities.
A prominent element in the design is a waterway, symbolising the journey of reconciliation and the importance of truth-telling. Waterways hold great significance for First Nations Peoples and communities, representing cleansing, renewal, and understanding. In the context of this design, the waterway represents the shared history of Indigenous and non-Indigenous Australians and the need for truth-telling and understanding to forge a reconciled future.
Overall, the REA Group Reconciliation Action Plan design by ingeous studios encapsulates REA Groups commitment to reconciliation, respect, and building positive relationships with First Nations Peoples. It incorporates cultural symbolism and imagery to convey the importance of acknowledging the past, embracing diversity, and working towards a just and equitable Australia for all.
the design
Race Relations
Historical
Acceptance
Institutional
Integrity
Equality and
Equity
Unity
Health Waterways
(Truth Telling)
Health Waterways
(Truth Telling)
The red and black symbolises the acknowledgement of the inherent right of First Nations Peoples and their land and cultures and the acknowledgement of past histories.
Respect
Relationships
Opportunities
Social Impacts
The yellow represents the rebirth of the future through opportunity building, respect and knowledge sharing
Design rationale
REA Group
Acknowledgement Icon
REA Group
RAP icons
Respect
Social Impacts
Relationships
Opportunities
Acknowledgement
icon
Acknowledgement icon
Email signature
Option 1.
Celebration icon
Option 2.
Suggested
usage
BRING
YOUR
NEXT
PROJECT
TO LIFE
ingeous studios is a full service Indigenous design agency and digital creative studio based in Cairns specialising in creating unique and impactful experiences for both new and existing brands.
@ingeousstudios
www.ingeousstudios.com
INNOVATE \ DESIGN \ CREATE