[WORKSHEET] Story Discovery
"Brand Story" is not what you *want*, or tell prospects to say, think, feel about you.
It is simply what they believe, based on their experience.

Whether it's in person, or on screen, the first impression you leave is the opening of this Story - and it's this opening that makes, or breaks, engagement.


Within which you will clarify the fundamentals of your business, ask some new questions and revisit assumptions in order to better reach your audience through a crafted Brand Story (before it's bloody well happens anyway!).

Simply complete all relevant sections to the best of your ability (and skip sections that are not).

Onward and upward!

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