Understanding The Value of The Client
Questions I Ask all Clients BEFORE Giving a Quote, Taking a Deposit,
and Starting a Package Design Project.
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1. Where are you right now? Is this a re-brand or a new product?
Your answer
2. What is the product?
Your answer
3. Who are your competitors?
Your answer
4. What makes you different? Why would someone choose your product over another option?
Your answer
5. Are your suppliers, co-packers or private labelers all lined up or are you still exploring production options?
Your answer
6. Have you finalized what bottle, jar, box, can, tube, or bag you will be using? Do you need help with sourcing this?
Your answer
7. Do you have your dielines ready? A dieline is the outline of the package when it’s flattened out. All packaging, whether it is a complicated three dimensional box or a two dimensional label will be printed flat. This flattened shape is the dieline and you can’t design a package without it. A box dieline will usually be created by the printer that will be printing your package. This is one of the main reasons you need to choose your printer first.
Your answer
8. Are you working with a printer already? What are your anticipated print runs? Do you need a printer?
Your answer
10. Do you have your UPC codes ready? Do you need help getting them?
11. Is your body copy complete? How about your name and tagline?
Your answer
12. Do you have a print ready logo or any other graphics that you want to use?
13. Are your nutritional facts done? How about ingredients? Lack of nutritional facts or missing finalized ingredients are simple things that can hold up a packaging project.If your client already has their nutritional facts, you can use my nutrition facts templates to format that data into a FDA approved label. If your client needs FDA approved nutritional profiles created for their product, Brooker Laboratories is a good place to start. They can generate a nutritional profile based upon your ingredients or by analyzing the actual finished product.
Your answer
14. Are there any USDA or FDA requirements for your packaging? For meat products this may include a safe handling instructions label or the USDA passed inspection icons for meat and poultry. For other products there are restrictions on what you can or cannot claim as far as benefits depending on whether it’s a cosmetic, a dietary supplement or a conventional food. So make sure this is allsettled and approved before you design a package claiming that it will cure cancer.
Your answer
15. When is your projected launch date?
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