Rahvusvahelisel konverentsil „Rohe-olemine: WTF?*“ esitame väljakutse rohepesule; tutvustame parimaid praktikaid ja inspireerivaid lahendusi disaineritelt ning toote- ja teenusearendajatelt. Kas vastus seisneb vaid taaskasutuses ning uutes keskkonnasõbralikes materjalides või on võimalik kujundada tootmisprotsessid ümber nii, et materjalide ja toodete väärtusahel pikeneks?

Konverentsi peaesinejateks on disainmõtleja ja kirjanik John Thackara, Maailma Disainiorganisatsiooni (WDO) nõukogu liige Eray Sertaç Ersayin, moedoktor Reet Aus, disainer ja välissuhete juht México Autonoomses Ülikoolis MoA Sergio Dávila Urrutia, materjalidisainer Paula Nerlich, tekstiilidisainer Kärt Ojavee ja Ragn-Sells juhatuse esimees Kai Realo. Videotervituse teeb ka Maailma Disainiorganisatsiooni president David Kusuma. Paneeli juhib Päivi Tahkokallio. 

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The international conference "Green-Being: WTF?*" will challenge greenwashing by presenting best practices and inspiring solutions from designers and product and service developers. Does the solution lie in recycling and new environmentally friendly materials only, or is it possible to redesign production processes to lengthen the value chain of materials and products?

The keynote speakers will include John Thackara, design-thinker and writer, who will find answers to how all kinds of political strategies touch people in their daily working lives. Reet Aus PhD, fashion innovator, enterpreneur, senior researcher at Estonian Academy of Arts / DiMa will hopefully find the answer to what happens when we step outside this world of things? How does the universe design itself? Kai Realo, chairman of the board in Ragn-Sells, talks about the circular economy and consumer habits, i.e. how to satisfy people's need for individuality and personalization with the help of a few resources and new technologies. Eray Sertaç Ersayin, board member of the World Design Organisation (WDO) and President of the Turkish Industrial Designers Society talks about the value and impact that designers can bring in the circular journey - from the idea to the final product or the system.

We are honoured to have a video greeting from the president of the World Design Organisation, David Kusuma PhD. MoA Sergio Dávila Urrutia, an industrial designer and research professor at UAM Mexico, presents an exploratory experience aimed at reshaping the notion of biodesign in order to strengthen the training of future industrial designers and be more prepared to design with biotechnology. Paula Nerlich, material designer, PhD candidate from Hub for Biotechnology in the Built Environment, will discuss new materials thinking within circular systems. Kärt Ojavee PhD, artist, designer and researcher at the Estonian Academy of Arts Sustainable Design and Materials Lab/DiMa peeks into the questions of sources, value, narratives and how could practice-led design research bring a change into the perception of materials around us. The panel is led by Päivi Tahkokallio.

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Konverents on tasuta, soovijatel on võimalik tellida ka kohv ja lõunasöök (15 €) / Conference is for free, those who wish, can order coffee with lunch (15 €).

Vajalik eelregistreerimine / Pre-register here:

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