Deerstone Development Website Interview Form v1.1
Understanding your preferences in regards to a website is critical to providing a great design. Answering these key questions will help streamline the design process. Your information will help us work faster, more efficiently and deliver excellent results.
Please take time to fill out as much as possible. If you are unsure about a question or if it is not important to the project, feel free to leave it blank.
Goal & Expectations
Where do you see yourself in 1 year? 5 years?
What are your expectations of me?
What will make you look back and say "Wow, he really did exactly what I wanted."?
New revenue you expect to get each month from the business?
What is your business name (and/or organization/brand name)?
Nature of your business? What products and services do you offer?
Competitive advantages and unique selling proposition (why should people buy from you instead of the competition)?
Price (offering a better price)
Quality (offering a better quality)
Differentiation (offering a different/unique product or service)
When was your company/brand established?
What challenges are you facing/anticipating?
Premium (high prices)
Good value (average prices)
Economy (lower prices)
What are the typical prices for your product/service?
Who are your top 3 competitors?
What is your target market?
Market segments (can your market be split into segments based on size, industry, purchasing motivations, geography, etc.)? THIS IS VERY IMPORTANT
Age range of your target client?
What other companies, brands, products are successfully selling to your target market THAT ARE NOT COMPETITORS OF YOURS - i.e., they sell something different than you do
Position/Title of your target client?
Household income of your target client?
Average revenue per client per year?
Demographic information on your target market?
Geography location for your target market?
Who are your largest/most well known clients?
What is the one thing you want your audience to remember or learn from your brand?
Is your brand more like...
Old Navy (low end)
The Gap (middle class)
Banana Republic (high end)
Louis Vuitton (luxury)
If your product were a famous actor/rock star, which would it be?
What logos do you like (please pick ones that are not in your industry)?
What images do you want your brand to convey (e.g., conservative, fun, technical, family, cutting edge)?
Do you have specific color preferences?
Are there any corporate or external/interna restrictions on your imagery?
Top 3 examples with your current brand?
What is the primary goal/purpose of the website?
What are the secondary objectives for the website?
What measure will you use to determine the success of the website (e.g., measures of traffic, leads, online purchases, etc.)?
What websites do you like from a design perspective (ignoring content)?
What websites do you like from a written content perspective (ignoring design)?
Name a website that has written content you don't like.
How much revenue do you expect to come from the website each month?
Do you want to be able to update the website yourself?
How many pages would you expect your website to be (ignoring store pages and blogs)?
Do you want to do the writing for your website?
Yes, I want to do all the writing
Yes, I want to do some of the writing
No, I do not want to do any writing
How would you like us to obtain photos for the website?
Our professional photographer takes pictures for you
We buy stock photos, images and media and bill you afterwards
We include stock photos in our price
You will send us all the photos needed
Do you want to make a video for your website?
Do you expect to be on the front page of Google? Provide example keywords.
What are some possible "calls to action" for your website (e.g., "call us", "download e-book", "free presentation", "request a brochure", "get 50% off coupon")?
What special offers do you have (e.g. "no interested for 12 months", "2 for 1 special", "free shipping")?
Identify industry specific keywords and phrases you would like included in the content. Please only include if you target audience actually understands and uses these words.
Identify words/phrases you would like to avoid.
Do you require online payments? What method (e.g., PayPal or something more integrated)?
Do you require a mobile responsive or separate version of the website to work with smartphones and tablets?
A copy of your responses will be emailed to the address you provided.
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