Digital Analytics Industry Survey - 2019
This anonymous survey is designed to understand the current industry status of digital analytics amidst the broader digital environment. The data will be available to the public as an open source dataset for anyone who is interested in analysing it. Feel free to contact us if you find anything interesting and want to present your insights at the WAW Sydney meetup.
* Required
What industry your current organsation is in?
*
Airlines and transportation
Data consulting agency
Digital agency & marketing agency
Digital solution vendor
Education
Energy, water and waste services
Financial services
Health
Price comparison and affiliate
Real estate and rental business
Recruitment
Retail
Telco & Internet Provider
Travel and hospitality
Other:
How many people are working for your current organisation?
*
1 ~ 2
3 ~ 10
11 ~ 20
21 ~ 50
51 ~ 200
200 ~ 1000
1000+
I don't know
Does your current organisation have physical shops and branches?
*
Yes
No
Maybe
How big is the digital team in your current organisation including tech and business?
*
We don't have team dedicated to digital
Less than 10 people
11 ~ 100 people
100+ people
How big is your digital analytics team?
*
We don't have a dedicated digital analyst
1
2 ~ 3
4 ~ 6
7 ~ 10
10+
What are the functions your team covers internally?
Tagging & implementation
Data processing
Reporting and data visualisation
Training business stakeholders
Marketing automation
Optimisation and A/B testing
Targeting and retargeting
Other:
What are the functions your team outsources to agencies currently?
Tagging & implementation
Data processing
Reporting and data visualisation
Training
Marketing automation
Optimisation and A/B testing
Targeting and retargeting
Other:
What are the functions your team is looking to build in 2019?
*
Tagging & implementation
Data processing
Reporting and data visualisation
Training business stakeholders
Marketing automation
Optimisation and A/B testing
Targeting and retargeting
Other:
Required
Does your team apply Agile approaches such as stand-ups, iterations etc?
*
Yes
No
Maybe
Which part of the business does your team report to?
*
Digital Sales
Marketing
Data / CIO
CEO or Business Owners
Client Services / Client Success
Other:
What are the functions your role covers?
*
Tagging & implementation
Data processing
Reporting and data visualisation
Training team members and business stakeholders
Marketing automation
Optimisation and A/B testing
Targeting and retargeting
Managing stakeholders
Managing and mentoring team members
Recruiting
Other:
Required
Which kind of tasks did you spend the most of your time on in the last 3 months?
*
Tagging & implementation
Data processing
Reporting and data visualisation
Training team members and business stakeholders
Marketing automation
Optimisation and A/B testing
Targeting and retargeting
Managing stakeholders
Managing and mentoring team members
Recruiting
Other:
How many years have you been in digital related roles in your career?
*
Less than 1 year
1 ~ 2 years
3 ~ 5 years
6 ~ 10 years
Over 10 years
I haven't worked in digital at all
How many years have you been in digital analytics in your career?
*
Less than 1 year
1 ~ 2 years
3 ~ 5 years
6 ~ 10 years
Over 10 years
I haven't worked in digital analytics
How do you learn digital analytics?
*
Formal training from vendors or agencies
Mentors in the team
Self learning online or books
Other:
Required
Which areas you are planning to learn in 2019?
*
Cloud platforms (e.g. AWS, GCP)
Data visualisation (e.g. Tableau, Google Data Studio)
JavaScript
Machine learning & AI
Platform knowledge (e.g. Adobe Analytics or Google Analytics training)
Soft skills (e.g. project managment)
SQL, data modelling, data processing
Other:
Required
What level is your current role?
*
C-suite
People Manager / Leadership
Senior
Mid-level
Junior
Other:
What kind of working arrangement you are in?
*
Full-time Permanent
Part-time Permanent
Full-time Contractor
Part-time Contractor
Casual
Other:
What salary level is your role in (base, excluding super)?
*
Less than $80,000
$80,001 ~ $99,999
$100,000 ~ $119,999
$120,000 ~ $149,999
$150,000 ~ $179,999
Over $180,000
I prefer not to say
Which state or country you are in?
*
NSW
VIC
QLD
ACT
SA
WA
TAS
NT
New Zealand
Other:
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