A descriptive title is best. Remember that in some course catalogs the course name may be part of a list for a potential student to choose from so it needs to reflect the course or workshop content. Cute or creative names may not market the course as well as you’d like. Limit your title to between 60-100 characters.

As the course description sets student expectations it is really important to accurately depict what you plan to teach. As the description is a marketing tool, it needs to be compelling. What can a student expect to learn? How will they benefit from taking the course or workshop? What makes this course or workshop unique over other similar courses or workshops? Limit your description to about 150 words.

Your bio is a short (approximately 150 words) description of your relevant experience – especially any teaching experience or industry experience related to the course content. The bio is used to sell the potential student on your expertise and ability to teach the course.

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