Clarity Questionnaire
Answer the following questions as best you can. Be thorough. Some questions may seem redundant but it is important that I get a clear idea of who you are.
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1. What three words best describe you?
Your answer
2. What three words best describe your business (or what words you would use to describe your ideal freelance writing business)?
Your answer
3. What three words best describe your style? (Example: easy-going, perfectionist, kind, humorous)
Your answer
4. What are your three favorite brands and why?
Your answer
5. What is your customer’s intended emotional response to your brand/you?
Your answer
6. Where/how are you currently selling yourself to potential clients?
Your answer
7. Where/how would you like to sell yourself to potential clients?
Your answer
8. Where do you see your business in one year? Five years?
Your answer
9. Who is your ideal client? Describe a perfect client in detail.
Your answer
10. Please provide me with links to your website or any social media accounts you would like to share.
Your answer
11. What inspires you? (Feel free to share links to inspirational Pinterest boards, etc.)
Your answer
12. Who is your intended audience? I need to know as much as possible about your target customer, so give me a detailed description.
Your answer
13. Why should a client choose to do business with you instead of a competitor? What makes you unique?
Your answer
14. Provide me with five descriptive words that define the values you'd like me to convey about your company or service.
Your answer
15. If you could accomplish only one thing by the end of our time together, what would that be?
Your answer
16. What about me made my services appealing to you?
Your answer
17. What do you think is your biggest challenge is getting your freelance business off the ground?
Your answer
18. It’s often said that all writers need to have a very specific niche. Do you have a niche? What is it? Do you need help discovering your niche?
Your answer
19. Why do you think you need to work with a consultant like me?
Your answer
20. What does success look like for you?
Your answer
21. What are your personal strengths?
Your answer
22. What are your personal weaknesses?
Your answer
23. What are your writing strengths?
Your answer
24. What are your writing weaknesses?
Your answer
25. Tell me a little about your hobbies and how you enjoy spending your free time.
Your answer
26. Is there anything else you think I should know or would like to share with me?
Your answer
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