Title of Study:

HOW CAN BRANDING HELP ENHANCE CONSUMER BEHAVIOR IN THE FASHION INDUSTRY VIS-À-VIS THAT OF THE MUSLIM WOMEN?

Principal Investigator:

Lizette Dargenson, Student Principal Investigator

Co-Investigator(s) or Faculty Advisor:

Dr. Jeff Ritter, Faculty Chair

Invitation to Participate and Description of the Project

You are invited to participate in a research study. The information in this document will help you understand and decide whether to join the study.

Key Information

You are being asked to participate in this study because you are over 18 and meet certain study criteria.

This study involves getting insights about Muslim Women versus Hijab as their dress code to gain a better understanding of how branding can help to reshape their dress code using marketing as a strategy to understand how to enhance the hijab styles into more modern and fashionable styles.

Voluntary Participation

Your participation in this study is entirely voluntary. You may refuse to participate in this research or withdraw from participating. Such a refusal will not have any negative consequences for you.

Purpose of this Study

You will be asked to answer each survey’s questions with confidence.

Participants to Partake in the Study

This study will include approximately 100 participants who meet the following criteria:

The age range is 18 and older; gender includes only Muslim women with the ability to read and understand.

Study Procedures

This research survey will only take about 15 minutes or less to complete. This research survey will be conducted through Google Form and distributed to Facebook public platforms.

Risks and Discomforts

Your privacy will be kept confidential, and your identity will be kept separate from research data analysis. Only intended personnel will have access to your information. I will remove any personal information that could identify you before sharing the survey responses.

Your participation in this study is voluntary, and you may choose to withdraw for any reason before and during the research study with no consequences for withdrawing.

There are no foreseeable risks associated with participating in this study, as no personal data will be collected, and your responses will be kept confidential.

Benefits

There are no benefits for taking the survey, as this research aims to benefit Muslim women by enhancing their head covering dress styles.

Financial (or other) Considerations

There are no financial costs for participating in this study.

Confidentiality and Protection of Information

Your responses will be kept confidential to the extent allowed by law. Research data will be securely stored for approximately 7 years e.g., seven years, and accessible only to the intended personnel for this research study purposes. Any identifying information will be removed before publication.

Other Considerations and Questions

Please feel free to ask any questions about anything that seems unclear to you, and to consider this research and consent form carefully before proceeding to conduct the survey.

IRB Certification

I understand that this research study has been reviewed and certified by the Institutional Review Board at Keiser University. For research-related reasons, or questions regarding participants' rights, I can contact the Institutional Review Board through the IRB Chairperson at (954) 318-1620.

Authorization

I understand the explanation provided to me. I have had all my questions answered to my satisfaction, and I voluntarily agree to participate in this study. I have been given a copy of this consent form. If I do not participate, there will be no penalty or loss of rights.

I can stop participating at any time, while taking the survey.

By taking this survey indicates that I have read and agreed to take the survey, and that I received a copy of this consent form.

If you have further questions about this research project, please contact the student principal investigator, Lizette Dargenson at (954) 330-8122 and email: to l.dargenson@student.keiseruniversity.edu or the research Co-PI, Dr. Jeff Ritter, Faculty Chair at (561) 376-9667, and email: to jritter@keiseruniversity.edu. If you have questions about your rights as a research participant or if you have a research related complaint, please contact The IRB Chairperson at (954) 318-1620.