We’re a self-funded SaaS company with 12 employees, half a dozen dogs, 5000 customers, and a new social media update sent out every 15 seconds.
We’re looking for a director of marketing who can take creative ideas and turn them into solid, so-real-you-can-touch-them results (aka dolla dolla billz).
You’re also a strong leader who wants to get to know the capabilities and talents of each person on the team and create one amazingly effective strategy to grow MeetEdgar’s audience and user base.
If you want to help us help entrepreneurs and their businesses succeed beyond their wildest dreams by banishing social media busywork forever, keep reading!
1) GROWTH. We need your high-level, big-picture strategy to turn $3M ARR into $6M, and then $10M and beyond! Our hard-working team will have your back with tons of fun, new, creative ideas to explore - plus the data you need to look for opportunities, test, and validate results. Your job will be to weave those ideas into a cohesive strategy that supports our big MeetEdgar vision for the future and to set in motion the actions we're taking today keep us on the right path.
2) COACHING. You make sure your team is happy, thriving, and clear on what it means to be knocking it out of the park for MeetEdgar. You’ll share constructive, actionable feedback with them regularly, and help them each stay accountable to the business outcomes they own. You’re their secret weapon when it comes to accelerating their career growth and achieving their full potential here at MeetEdgar - and you take this responsibility as seriously as delivering any other business result.
3) ALIGNMENT. You will work alongside other business leaders at the company to ensure that every department’s priorities, goals, and objectives build on each others’ successes and drive us all toward our big ol' grand vision. There’ll be times when the smartest thing we can do as a company is rally together to solve a problem, and your job will be to figure out how the marketing team can best contribute. You’ll be in constant communication with all other departments so they know what’s going on within marketing and vice-versa.
Internally, we call this position our “Marketing Advocate,” because you advocate in many different ways. You advocate for every individual on your team, making sure they have the resources and support to do their greatest work. You advocate for marketing’s role within our company, making sure that your team and projects are well resourced. You advocate for the business, ensuring that everybody’s plans are working well within the larger company goals.
*SPOILER ALERT* Take a sneak peek at this position's current "Work Agreement" here: http://ed.gr/MarketingAdvocateWA(We write these up with every employee at MeetEdgar and update them at least once a year to make sure we're all on the same page about how we're being evaluated and what types of expectations surround our roles.)
● Our Digital Content Manager extraordinaire, who owns all things content and social media for MeetEdgar. Maura handles our blog, social media presence, general outbound marketing communication, and defines our brand/voice guidelines for how we talk to our prospects and users across the whole company.
● A fleet of here-for-you contractors who tackle: - implementation for your paid ad strategy and associated day to day upkeep- web design and visual asset needs - marketing site development (like implementing those fancy-pants designs!) and other wordpress help
Our marketing strategy is content-first and organic-first. We’re a 100% self-serve SaaS business (we do not have any kind of sales team, and plan to remain that way) and we love the share-ability and track-ability of online marketing! Your current stack is basically:
● Content marketing● Email marketing● Organic social● Paid acquisition● Partnerships/outreach
Sound good so far? Okay, keep going!
Combine instinct with evidenceUse your gut to create hypotheses, and data to test them. Always use reason to question if the data you’re seeing is correct - and if a result just doesn’t make sense to you, keep pushing it with more tests or analysis to make sure, instead of blindly taking it as gospel. (If you've ever said "correlation doesn't necessarily equal causation," this is probably you.)
Always favor repeatable tacticsDon't sink too much time or too many resources into something you can only do once. (For example, setting up an affiliate relationship for one mailout.) Always prioritize tactics that you can put on repeat if they succeed.
Do more of what works, less of what doesn’tGet brutally honest about if a tactic is working (and fast!) - if it is, ramp it up as much as possible! If it isn’t, drop it quickly so you can focus more on what DOES work.
Beware of the sunk cost fallacyIt’s hard to let go of things that aren't working when we've put a lot of time and effort into them. Don’t keep throwing time and money at a piece of coal on the chance it'll turn into a diamond - ditch it, and move on.
Look for the early signs of resultsWe've found that you can tell pretty quickly if something is going well - it may take some time to build up big numbers, but you’ll get an energy around it right away. We have NOT found it useful to keep slogging away at something that just isn’t generating any interest/engagement/attention.
Go for the biggest opportunities firstThere’s no need to take baby steps all the time - pitch the largest conferences and most popular blogs, go for the biggest traffic channels, attempt the biggest bites of cheesecake. It usually doesn't take 10x the work to get 10x the results - it’s just a matter of putting in different work. (As an inspirational poster might say, work smarter, not harder.)
To learn more about our marketing philosophy, check out this interview with our founder Laura Roeder: https://goo.gl/7PGjWx
Big company care, small company autonomyWe're bigger than tiny companies who have you figure out your own health insurance and can't help you with retirement planning. AND we're smaller than the companies that take forever to get things done because there are so many hurdles to clear for every little thing. We're the perfect blend of resources and agility, if we do say so ourselves.
No red tapeYou don’t have to run it by purchasing. You don’t have to wait three months for approval from upper management while your idea loses momentum and dies on the vine. You just do the thing you want to do.
40-hour workweeksOne of the biggest benefits we offer is 40-hour workweeks - every week, all year (except for your 4 weeks paid time off, of course). Yes, it's equally shameful and weird that this is rare enough for us to have to mention it. Yes, if your coworkers catch you responding to emails after hours or signing in to Slack on your day off, they will harass you mercilessly.
We’re proudly bootstrapped and profitable, which means we get to turn down VC money a lot and keep doing things the way we like. We’re pretty serious about building and maintaining an awesome, positive company culture, so, you know, no jerks.
We'll probably get along if you’re someone who wants to be creative, have a pretty-serious-but-not-inhuman amount of responsibility, and work with people who make going to work not suck. (And be one of those people yourself. We like those people.)
(And on that note, we’re an equal-opportunity employer genuinely committed to building a diverse team, and to fostering the type of inclusive environment in which diversity thrives.)
Want to learn more? You can:Check out our employee handbook: http://handbook.meetedgar.com/Preview what happens your first day on the job: http://handbook.meetedgar.com/getting-started/your-first-day/Go in-depth on the perks & benefits: http://handbook.meetedgar.com/company-handbook-culture-guide/perks-and-benefits/
You can also learn more at http://meetedgar.com/careers/ and by watching this video (please watch it, it was mad expensive):