Digital Analytics with Google
29/11/2017 - 13:00 - 16:15 - L501 - bloco B - Capacidade 32 pessoas
Prof. Artur Strzelecki
University of Economics in Katowice, Poland

Introduction to concepts of digital analytics, devices that are being tracked and concept of European cookie
law which is strongly connected with digital tracking. Secondly students will work in Google Analytcics service, I provide a real account with data and I show step by step how digital analytics works and how students can
use it. Further reading:

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