7 Pillars of the Golf Experience
Complete your details and answer some short questions  to see how your venue scores on the 7 areas key to the psychological  impact your venue/club has on golfers. The reports will be produced when there are enough responses to produce a scientifically valid comparison so please share this link with as many of your professional contacts in golf as possible
To get meaningful feedback you need to be completely honest - do NOT give and answer because you think it is how a great course should be or how you would like your venue to be
 
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Club/Venue Name *
Location (county or state and country) *
Your contact email- this is needed to send your report *
Your contact telephone number
What type of golf venue are you
Clear selection
How many years since you last updated your website? *
This year
More than 5 years ago
How clear and distinct is your club brand? *
No Brand/not Clear and distinct
Extremely
How effective is your use of social media *
Not used or not effective
Extremely effective
How strong is your club/venue's reputation in the golf community? *
Weak
Extremely stong
How strong is your club/venue's links to your local community? *
Weak
Extremely stong
How responsive is this venue to external enquiries? *
Weak
Extremely responsive
How strong a first impression does your venue make on a visitor? *
Weak
Extremely strong
How well does your venue live up to the vision given by your website *
Poorly
Very well
How effectively  does the behaviour of your staff fulfil the brand/image? *
Poorly
Very well
Does  this club/venue make users feel they are part of a family *
Not at all
Very much
How considerate/compassionate and caring is this club/venue *
Not at all
Very much
How welcoming and inclusive is this club or venue *
Not at all
Very much
How customer focused is this club/venue? *
Not at all
Very much
Does this club/venue have inspirational leaders? *
Not at all
Very much
How well do your members fulfill the promises of your website? (ignore if not applicable)
Poorly
Very well
Clear selection
How traditional is your club/venue? *
Traditional
Radical
How harmonious is this club/venue *
Not at all
Very much
Is this club/venue a very ordered and structured  environment? *
Not at all
Very much
How cliquey (not open to newcomers) is your membership? (ignore if not applicable)
Cliquey
No Cliques
Clear selection
Is this club/venue innovative and creative? *
Not at all
Very much
How diverse is your membership/clientele? *
Very homogenous
Extremely Diverse
How loyal is this club or venue ? *
Not at all
Very much
How often do visitors get lost on their way to your venue? *
Often
Rarely
How well signposted is the visitor journey once they get into your club/venue? *
Poorly
Very well signposted/directed
How secure are your facilities? *
Poor
Very secure
How well does your course match the vision promised on the website? *
Poorly
Very well
Do you know which are the 'Magic 8' (psychologically memorable) holes on your course? *
Required
Do you have a range of non golf oriented options/activities/services ? *
None
A wide range
Do you collect visitor details ? *
Required
How effective are you at following up visitors? *
Poorly
Very effective
How effective are you at supporting new members to become part of the club fabric? (ignore if not applicable)
Poorly
Very effective
Clear selection
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