Influencer Marketing 101
Discover the world of influencer marking with our guest speaker, Chloe Maxwell!
Maxwell will be sharing the steps she took to develop a global brand ambassador program for Hummel, a Danish sportswear company.
Learn how to recognize trending passions of a specific target market, maintain mutual relationships with ambassadors, and implement strategies to develop long-term ambassador loyalty!
Date: January 22, 2020
Time: 10 AM - 11:30 AM
Location: GSB 405
BBA Dual Degree
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