You are invited to take part in a survey (approx. 10 minutes) conducted by students in the JR Shaw School of Business for the course
MARK3460 Marketing Research.
For the purpose of our survey, we aim to investigate the spending patterns of pet owners in urban areas, identify obstacles, and explore how marketing tactics can better align with the preferences and constraints of current urban customers.
Objectives: - We aim to find out the average amount owners spend on taking care of their pets, based on a monthly time frame.
- We aim to discover reasons people who are interested in pet ownership would decide not to and analyze the factors influencing this decision.
- We aim to determine the effectiveness of pet adoption and product advertisements on pet adoption rates and pet retention
- We aim to gauge the satisfaction of pet owners with current pet products
Disclaimer:
- The purpose of this questionnaire is to give the students hands-on experience in designing, implementing and summarizing the results of a survey. All information will be confidential and anonymous and will only be used for the purposes of compiling a summary report.
- This summary report will be submitted to the course instructor for evaluation and may be submitted to a client as preliminary research. At no time will any identifying information (such as name or address) be gathered. You may skip any questions or withdraw from the survey at any time without consequences.
- You must be 18 years old or older to participate. All survey data will be destroyed upon completion of the study.
- Please note that this survey is hosted by a web survey company located in the USA and, as such, is subject to U.S. laws, in particular, the U.S. Patriot Act, which allows authorities access to the records of internet service providers.
- If you choose to participate in the survey, you understand that your responses to the survey questions will be stored and accessed in the USA. The security and privacy policy for the web survey company can be found at the following link: https://policies.google.com/privacy?hl=en
- Any concerns regarding the use of the information being gathered can be addressed to the instructor, Noel Salazar Jr. by emailing: noels@nait.ca