Fauquier Chamber Micro Enterprise Symposium: 2019 Call for Speakers
Thank you for your interest in speaking at the Micro Enterprise Symposium! After a successful inaugural event, Lord Fairfax Community College/Fauquier Campus will again host our event on Friday, October 18, 2019 from 8:00am - 12:00pm.

Our audience is made up of micro business owners (5 employees or less) at varying stages of their business development cycle. This audience of
- would-be entrepreneurs,
- fledgling businesses (in business only a few years), and
- established businesses
are all looking to take it to the next level, and will attend our event to receive practical, actionable advice to implement in their real-life business situations. We want topics and speakers that deliver high value insights and advice that propel the audience to take immediate action on their dreams and goals.

We are actively seeking speakers on a variety of topics and a diverse speaker pool. If you submit a proposal, here's what you need to know:

- Speakers receive one free ticket to the symposium, which includes continental breakfast and snacks throughout the morning, but are not otherwise compensated.

- Sessions will be 20 minutes long. You may opt to have a Q&A within your session if you wish, but the session must end at the 20 minute mark.

- Your 20 minute sessions should be value driven, dynamic, and appropriate to your audience. It should provide 3-5 actionable takeaways that attendees can use right away to impact their business in a positive way. Your session cannot be a sales pitch for your products or services.

- After your session, we encourage you to spend time at our "Happiness Bar", where you can meet and talk one-on-one with attendees to answer questions.

- We will request presentation slides for review by mid-September. If you cannot meet that deadline, we may opt to substitute another speaker who is prepared.

The deadline for submissions is Friday, June 7, 2019. Once speaker applications close, the Micro Enterprise Council will review the submissions based on topic, assumed interest to attendees, and quality of application.

There will be three talks given in each track. Your talk may fit into more than one track, but should be tailored to the audience you will be speaking to.
Track 1: Turning your passion into a business
This track is geared toward those who are either thinking of starting a business, or have only just begun.

Suggested Topics:

Getting your business off & running quickly
Creating an actionable business plan
Legal mistakes to avoid
Defining your brand
Effective marketing & advertising on a budget
Permits and other Basics
Building your network: mentors, partners, sponsors, and other support
Think like a business owner
Social media 101
Avoiding website shame: websites on a budget
How to start selling online

Track 2: Moving from startup to stable
These business owners have been in business for a few years, but may still be missing some of the foundational pieces that can create more stability and profitability in their business.

Suggested Topics:

How not to get Sued (Legal foundations & challenges)
Freedom from Money Worries (Accounting/tax topics)
Stop Fearing Disaster (Planning/strategizing, Business risk management; insurance topics)
Hiring & keeping people
Building your brand/presence (brand/reputation building)
Marketing/advertising hacks to increase sales
Strategies to reach your target customer
Social media to increase your bottom line
Building an intentional growth strategy for your business success
Growing your network for fun and profit

Track 3: Next level business
This track offers insights and practical advice for veteran business owners who seek to scale or expand their business beyond the "micro-business" level.

Suggested Topics:

Humans are more than resources: HR done right
Hiring the right person for the right job
Leading in a way that people will follow (and not quit)
Improving performance for business growth
Replacing Yourself: creating a pipeline for growth
Benefits and retirement plans for growing businesses
Location, location, location! Commercial real estate in Fauquier County
Capital: financing your future growth
Reinvent Yourself: up-leveling your brand
Your digital footprint: Web design and marketing strategy to improve sales
Best social media strategies for rapid growth
Expanding your market reach
Tax law updates: should I change my business structure?
How can I improve cash flow?
Franchising & multiplication

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