Provide all the metrics that you can if you are live or you have any pre-launched metric.
e.g.:
- Social media metrics (Interactions, engagement, community, ...)
- Tech (Github stars, devs building on your protocol, ...)
- Usage (Users, transactions, TVL, ...)
- Social proof (Awards, prizes, partnerships, LOIs, ...)
N/A if you don't have traction of any kind