Social Marketing Training and Technical Assistance Application
NASMHPD is pleased to offer on-site and virtual training and technical assistance opportunities to state behavioral health agencies, organizations, institutions, and communities. Costs vary depending on type of training and number of days. A proposed budget will be sent detailing costs once the application is received. All trainings listed below can typically be completed in a half day. Below are some of our offerings:
Training on Persuasive Storytelling for Families
Personal stories are one of the most effective tools for mental health advocates. This is especially true when communities are communicating with key partners, agencies, media, and other families and youth. During this informative session, participants will learn to share their own story in a way that both will be valued by and influence the listener. This two-part session will give participants time to work in small-groups to segment audiences to which they might be speaking, and figure out what will be most effective in trying to reach them. Each participant will also have the opportunity to create their own short speech, and there will be time to practice giving the speech for those who want to do so.
Training on Persuasive Storytelling for Youth
The purpose of this training is to help youth understand the value of sharing their lived experience to change knowledge, feelings, and actions around mental health. Young people who partake in the training are encouraged to introspect on beneficial and harmful motivations for sharing, so as to assess their own readiness to share their story. Participants are then given tools, such as the audience segmentation, Main Point, and public speaking pointers to develop a short persuasive speech that shares some of their personal story. Finally, participants are encouraged to practice their speech in front of the group, if they feel comfortable doing so.
Training on Social Marketing 101
This session is designed to give participants an understanding of the social marketing planning process, and the importance of beginning with identification of goals, audiences, and tailored messages when creating social marketing materials or activities. This session will also communicate the importance of social marketing in creating a sustainable and effective mental health system.
Training on Social Marketing for Systems Change
In this workshop, presenters share how social marketing can be used to change the knowledge, attitudes, beliefs, and behaviors of staff, families, youth, providers, leaders, and others. Participants will learn about the social marketing approach, including the importance of understanding target audiences and being audience-centered, as well as become familiar with the social marketing planning process. The workshop will include examples of how social marketing has been used to help change mental health systems in communities, states, tribes, and territories. It will also offer hands-on opportunities to practice social marketing tactics such as audience analysis and message development.
Spokesperson Training
This workshop is designed to help participants to: Be able to more confidently and effectively present information to desired target audiences via public speaking and media opportunities; Deliver effective, persuasive messages to specific target audiences to counter discrimination and stigma; Recognize the role of mental health stakeholders (consumers, family members, providers, professionals, administrators, advocates) in communications efforts; Be more comfortable responding to challenging questions; Communicate in people-first language; and Practice public speaking.
Training on Using Data in Social Marketing
This session explores the intersection of personal stories and data to develop the most effective social marketing efforts possible. It will discuss strategies for developing compelling messages to persuade decision‐makers (state, tribal, or territorial leaders of consumer‐serving organizations) to transform the mental health delivery system, and share recent persuasive data that can be used in these messages.
Technical Assistance and Consultation
Our staff can provide “one on one” consultation around social marketing planning, implementation, and problem solving. Consultation can be done virtually, or in person depending on your needs.
Other Topics by Request
Other training topics include: Partnership Development, Branding, Effective Use of Social Media, Internal Communications, Train the Trainer in Persuasive Storytelling, Social Marketing in Tribal Communities, and others.
Presentations at conferences, meetings, and workshops
Our national experts can provide presentations on a wide range of social marketing-related topics.
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