Uptime Computing Design Brief Form: Branding/Logo/Graphic
This form provides the initial stimulus which will help to inform our design process. It does not oblige you to continue. Please fill out as many of the questions as is possible – the more we know, the better we can craft an effective brief and strategy.
Email address *
Name and phone number of sign-off person. *
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Please advise text required. For LOGO: please advise brand's name and relevant tagline/slogan (if you have one). For GRAPHIC OR LAYOUT: exact text required in design. (If lengthy, supply separately).
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If you have a preference, which of the following logo layouts appeals most to you? (Skip this question if work required is not a logo).
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Which industry are you in, and what is your main product/service?
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What is the main thing that you want to communicate to your audience? (In about 3-5 sentences). A mission statement is also useful here.
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As applicable, please list the main medium/s in which will your design will feature (e.g. website, TV, book covers, apps, t-shirt, Facebook, etc).
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Please write some key word(s) describing your brand. There are some suggestions on the table below, or you can come up with your own.
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If you have a general colour scheme in mind, write the corresponding coordinates from the chart (e.g. P16, D range, etc). If you already have company colours, write the spot name / values (e.g. Pantone, CMYK). Don't worry if you draw a blank – we can also develop a palette for you.
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Who is your target audience? Define and characterise them as clearly as possible.
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What response or action from your audience is desired?
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If you could say only one word about your product or service, what would it be?
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What differentiates you from your competition? What are some key selling points?
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Who is your competition? Do you need to work with them or in opposition to them?
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If applicable, what are current opinions of the company/product? What are its strengths and weaknesses?
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What do you NOT want in your brand, and why?
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Please reference at least 2-3 established logos or brands which you like, or can identify with.
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Do you require help with other services? (These can be quoted as optional extras)
Any final comments...
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A copy of your responses will be emailed to the address you provided.
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