The "Three Hearts" Thinking Sheet
Review the image below and answer the questions. Use complete sentences and proper grammar. Use CTRL + and CRTL - to zoom in on the images, as needed!
"Three Hearts"
Name: *
Your answer
Describe the image. Include as many details as you can. *
Your answer
What is the usual "MESSAGE" of a company's advertising? *
Your answer
What is the MESSAGE of this image? What elements of the image lead you to this conclusion? *
Your answer
Who is the "sponsor" of this image? What business is that company usually involved in? Why do you feel that the message of this ad is so different from the regular business ad message? *
Your answer
Which of the following Graphic Design Principles are being used in this image? *
Required
Why does the image use only UNITY Principles, instead of EMPHASIS Principles? Does this have anything to do with the message of the image? Explain. *
Your answer
Above is another Benetton advertisement from the same advertising campaign as the "Three Hearts" ad. How are these two advertisements different? Similar? *
Your answer
Do you feel that these advertisements are an EFFECTIVE method of delivering the company's message? Describe why or why not? *
Your answer
BONUS QUESTION: The names on these test tubes (Moammar, Helmut, George, Mikhail, Margaret, Yasser, etc.) are not random. With some investigation, can you determine why these names were selected for this advertisement?
Your answer
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