Ultimate Taste Test Pro Edition 2017
"Making Your Food Business Dreams a Reality!"
What's new with the Ultimate Taste Test Pro Edition?
✔️ 1. FOODEE INVESTMENT. The Overall Champion of Ultimate Taste Test Pro Edition will receive Financial Investment & Business Support from Foodee Global Concepts worth up to PHP5 Million to launch a guaranteed food stall, kiosk, or restaurant in an Ayala Establishment. 

About Foodee Global Concepts

Foodee Global Concepts has now grown into a food empire. It has become the number one multi-faceted food operator in the Philippines thanks to a careful selection of restaurant concepts (like Mesa, Todd English Food Hall, Tim Ho Wan, Pound Burgers, Hook, and FOO'D By Davide Oldani) that will stand the test of time and the ever-adapting Filipino palate.

When Rikki and Beng Dee started, they had a simple dream as two 19-year olds: to feed their newborn son as they were both still studying. Rikki sold his car and put up Chin Chin on Pasay Road where they specialized in Chinese food--with Rikki waiting on tables and Beng doing the cashier's work. Chin Chin was their pet name for their son Eric Thomas. Their bestseller, fish head noodle soup, was well-loved by a then unknown Henry Sy, Sr. He would frequently call up their restaurant after a long day at work and ask to keep it open so he could eat.

One day in 1987, Eric recounts, Henry Sy, Sr. tells his father Rikki, "You are a great guy, hardworking. I am opening a mall and I want you to be a tenant." The mall that opened 30 years ago was SM North EDSA. The rest is history.

✔️ 2. TWO-DAY FESTIVAL. This much-anticipated annual food trip will be a two-day food festival composed of...

📅 Ultimate Taste Test September 2, Saturday
🕙 11.00 a.m. to 5.00 pm
📍Glorietta Activity Center Palm Drive, Ayala Malls

Enables 1,000 food lovers to be food-critics-for-a-day by sampling mouth-watering new flavors from over 30+ home-based or startup food businesses and new food discoveries in Manila. The winner is hailed as the UTT Foodies Choice!

📅 UTT Popup Food Hall September 2-3, Saturday/Sunday
🕙 Sept. 2, Saturday 5.00pm to Sept. 3, Sunday 5.00pm
📍Glorietta Activity Center Palm Drive, Ayala Malls

Ignites the passion and creativity of 30+ Food Entrepreneurs to battle in a live Pop-up Food Hall at the center of Glorietta Mall. The top seller is hailed as the UTT Best Selling Food Stall!

A panel of judges from Our Awesome Planet, FOODEE Global Concepts, and Ayala Malls will determine the overall UTT Champion!

✔️ 3. UTT VIDEO SERIES. The Ultimate Taste Test experience will be published in an Our Awesome Planet Originals Video Series featuring the entire journey from auditions, to the taste test event, and until the food stall, kiosk, or restaurant is launched. 

What Startup Food Entrepreneurs Can Expect?
✔️ 1. No Registration Fee for Home-Based Food Vendors or Startup Food Entrepreneurs--but you need to provide bite-sized taste portions of your latest products (enough for 1,000 foodies) on Saturday 11.00 am to 5.00 pm.

✔️ 2. No Rental Fee to sell for Home-Based Food Vendors or Startup Food Entrepreneurs--but you need to sell your products on Saturday 5.00 pm to Sunday 5.00 pm with a profit-sharing setup with the organizers.

✔️ 3. Our Awesome Planet Feature. If your product is really good, it would go viral and spread throughout the foodie and food blogging community. The top food suppliers who meet the average rating of 3.8 and above will be featured in Our Awesome Planet by October!

✔️ 4. Foodee Investment. The overall champion will get a business investment from Foodee Global Concepts worth Php 5 Million.

✔️ 5. Priority Access to Ayala Malls. The top winners will get priority direct access from Ayala Mall establishments.

Related Blog Posts:

Announcing...Ultimate Taste Test Pro Edition: "Making Your Food Business Dreams a Reality!" (Applications Now Open)

Most Remarkable Ultimate Taste Test Ever @AyalaMalls! (Photo Essay)

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