Sales Training Questionnaire
How often do you or your company participate in sales training?
1-2 Times Each Year
3-5 Times Each Year
6-10 Times Each Year
Do not offer training
Which department in your company handles training?
When doing sales training do you work with an internal trainer or third party external trainer or training company?
External Trainer / Training Company
Will you or your company conduct training in-house or send people to training company facility?
Both In-House & Externally
Do your sellers and sales managers participate in creating the sales training curriculum?
Who is the best sales trainer or sales training company you have liked working with the most?
How much do you or your company budget for training per seller each year?
No set budget per seller
$1,000 - $2,499
$2,500 - $4,999
$5,000 - $9,999
What is the typical cost per day you spend on sales training when hiring an outside sales trainer?
$5,000 - $9,999
$10,00 - $14,999
$15,000 - $19,999
$20,000 - $24,999
$25,000 - $29,000
When hiring an outside sales trainer what areas of focus do you have them address?
Training about your industry
Training about your company
Training about your products
Sales Skills / Technique Training
Sales Management Training
What parts of the sales process do you want your sales trainer to spend the most time on?
Lead Qualifying, Preparation & Research
Prospecting: Outbound Activity
Needs Assessment / Understanding Customer Goals
Pitch / Presentation
Closing / Negotiating
Nurturing: Follow-up, Repeat Business & Referrals
If you checked "other" above, please note what you look to have your trainer focus on
What CRM do you and your company use?
Do you have an in-house CRM administrator?
Do you or your company have a content marketing program in place?
If you have a content marketing effort in place, what Sales Marketing Platform do you or your company use?
Have you heard of or use Account Based Marketing (ABM)?
How often do you host larger customer events to reward, educate or say thank you?
1-2 times a year
3-5 times a year
6-10 times a year
11+ times a year
Do you have seller recognition or sales contests programs in place today?
If you do have seller recognition programs / sales contest in place what have you found to be most effective reward to motivate sellers?
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