Kove Market Research Survey
Instant Insurance. Better Coverage.
20 to 30
31 to 40
41 to 50
Do you currently have home or renters insurance?
If so, who do you have insurance with?
How did you research insurance companies before buying?
Had previous personal contact
Spoke with friends, family, trusted sources, etc.
Recommended by someone through home buying / rental process
Did not research
How many insurance companies did you get a quote from?
1 to 3
How did you buy your insurance?
Over the phone
Have you ever had to file a claim?
Was the process for filing a claim easy or difficult?
A stroll in the park
Would rather grab a beer, but it was doable
A root canal would have been better
If it was difficult, why?
If you had to file a claim, what would your preferred approach to file a claim be?
Submit information online
Submit information using a mobile device
Call your insurance agent
Call a claims call center
Send an email to your insurance company
How comfortable are you with your understanding of your insurance policy?
Read it word for word, front to back
Probably could pass a multiple choice test on my coverage
I know that I have a policy, not sure what it covers
How did you estimate your personal contents coverage?
Inventoried every item
Assumed what the insurance company / agent recommended was enough
When was the last time you talked to your insurance agent?
Within the last 6 months
Within the last year
Over 1 year ago
Not applicable / Don't have one
What would be the most helpful or useful thing to get from your insurance company?
Helpful home buying / renovation guides
Discounts at affiliate companies
Money back or policy discounts
Guidance on buying other types of insurance or more coverage for my property
News about local events in my community
If there was one thing to change about your insurance carrier, what would it be?
Want better understanding of my policy
Want it to be easier to sign up / modify my policy
Want easier claims process
Want more advice / help with my insurance needs
Would you by insurance from an online insurance company that offers instant online policies (no agent needed), helpful advice to get you better coverage, and cash back for being claim free?
Would want to know more
Not sure that's my thing and I would miss my agent
Send me a copy of my responses.
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