Branding Questionnaire
This questionnaire is a big part of the branding strategy process, and is necessary to help guide the discovery phase. Please take the time to answer the following questions to the best of your ability. Don't worry about word smithing and grammar, as this is an exercise to help inform the creative process and development of your brand.

Contact Rachael Conti at rcontidesign@gmail.com or by phone at 203-560-5881 for any questions.
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Contact Information
This section is to receive all necessary contact information for this project.
Name *
Email address *
Phone
What is the current status of your company's brand/logo design? *
About Your Company
This section is to learn more about your business, what it is you do and what your objectives are.
Company Name *
What services or products does your company offer? *
What are your company’s business goals and objectives? Why do you exist? *
What is it about your product/service that sets you apart from your competitors? *
Who is your target audience? *
List 5+ words that best describe your ideal customer / audience. (I.E. Youthful, Wealthy, etc.) *
What is the benefit of your product/service to your audience? *
What is the primary message you want to convey to your audience? *
Is there a unique story behind your business? People connect through stories, and storytelling is an effective way to sell a brand image.
Brand Attributes & Styling
The following questions will dive into the essence and identity of your brand.
List 5+ words that best represent your brand. (I.E. Warm, Welcoming, Energetic, Professional etc.) *
Select the characteristics you feel best resonate with your ideal brand image: *
Required
Do you have a preferred logo format? Select the logo styles you would like to explore. *
Required
List any preferred colors, graphic elements, and/or specific imagery you would like to include in your logo. *
Share some examples of logos you like. Why do you like them? Share links to websites or names of the brand. *
Share some examples of logos you dislike. What about them makes you feel that way? Share links to websites or names of the brand. *
Scope of Work
Are there any additional marketing materials you need assistance with to incorporate your new brand? Check all that apply: *
Required
When would you like to launch your new brand? *
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What is your budget? Select the range you're most comfortable with: *
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