Requirements Form
A set of questionnaires to understand more about the brand objectives & goals
Email address *
Does the organisation have market study for the product/service? *
What is your brand tagline? What is the meaning behind the tagline? *
What is the purpose of your brand? *
What is the vision for your brand in the future? *
Does your brand have a history or a story? *
What are 3-5 core values of your brand? *
If you imagine your brand as a person, what personality traits would they have? *
Who is your dream client or target audience? *
What problems do your brand face? *
How does your brand differ from other brands in your industry? *
Why should someone choose your brand over another? Describe the value your brand adds to your clients (Value proposition). *
Who are your competitors? How are these brands better than you? *
What three brands do you love and why? *
What words would you use to describe your brand’s image? *
What words would you not want used to describe your brand’s image? *
How would you describe its style? *
What other brands would be its friends? *
What celebrity would be perfect to play your brand? Why? *
What attributes and/or emotions do you want associated with your brand? *
What attributes and/or emotions would you not want associated with your brand? *
Does your brand follow any Branding Guidelines? *
What is the prime goal of your company for this business collaboration with Aylin Global? *
Which is your first target market for promotion? (in terms of location & place) *
What are the marketing channels your company is looking to opt for offline & Online sales? *
How much budget your company has set for its annual marketing spend to gain maximum market share? *
Does your company has its own sales and marketing plan? *
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