Task 4
Read the text below.
Choose from A to H the one which best fits each space (17– 22). There are two
choices you do not need to use. Write your answers on the separate answer
sheet.
THE STORY OF JEANS
Jeans
were the classic clothes of the American West. In 1853, a young tailor (17)
____________, called Levi Strauss, began working in San Francisco; Levi
sold thick fabric to miners; the miners used the canvas to make
tents.
One
day, a miner told Levi that he could not find trousers that (18) ______________for
work in the gold mines. Levi decided to make some trousers out of canvas. Very
soon, he had sold all the canvas trousers he had made! They were just what
miners wanted.
However,
the canvas was rather heavy and stiff. Levi therefore began to look for (19)
______________; soon he found a heavy textile from France; it was
called serge de Nimes. Americans just called this de Nimes, and this
name soon got the name denim (blue jeans). Jeans were a bit lighter than
canvas, but it was very strong; (20) ____________ for miners. However, the
original denim was almost white, and miners did not like the colour! Their
jeans got dirty as soon as they began working!
Levi Strauss therefore decided
to use coloured denim, and he chose dark blue. In 1873, he began to
make denim trousers with metal rivets to make them stronger. This was a radical
new idea: “Blue jeans” had arrived!
Levi’s
jeans were so popular, that his company (21) ______________; soon, other
firms were making blue jeans too. Miners liked them, but so did cowboys and
other working men. Blue jeans became classic American working trousers.
After
the Second World War, jeans became popular worldwide. Today, blue jeans are
made throughout the world – most of them in Asia. Very few jeans are now made
in the USA, because of the cost: but it is still possible to buy blue jeans
that are made in San Francisco.... if you have a lot of money to spend.
Today
there are hundreds of different brands of jeans. Many top fashion brands, (22)
_____________________, make their own blue jeans. But for real jeans, “Levi’s” is
still the most popular brand.
In 1853, a young tailor (17) ____________,
called Levi Strauss, began working in San Francisco