Your Branding Form
First, a congratulations is in order! It takes a massive leap of faith and a lot of vulnerability to start the branding (or rebranding) process. We made this compressive branding guide so you can think through all the different facets of your business, brand, and life. We want you to complete this form with confidence and full knowledge of what your clients want and need!
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VISION STATEMENT: The heart and soul of a business
Why did you start your business? *
Why do you want your business to grow? *
What makes your business stand out? *
Who are your top competitors? *
Let's write a vision statement!

A vision statement is a company's road map, indicating what the company wants to become by setting a defined direction for the company's growth. Vision statements undergo minimal revisions during the life of a business, unlike operational goals which may be updated from year-to-year. Vision statements can range in length from short sentences to multiple pages.
Here are some vision statement examples to get you going:

Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Disney: "To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company."

Microsoft: "A computer on every desk and in every home."

LinkedIn: "Create economic opportunity for every member of the global workforce."
Write a vision statement draft for your company. *
MISSION STATEMENT: What you do for your customers
What does your company do for people? And how is it different? *
Why does your company exist for your customers? *
Let's write a mission statement!

A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
Here are some mission statement examples to get you going:

Starbucks: "To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time."

PayPal: “To build the Web’s most convenient, secure, cost-effective payment solution.”

Warby Parker: "To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses."
Write a mission statement draft for your company. *
BRAND RESEARCH: The beginning of the branding process
Create a Pinterest board of 30+ images that represents your brand. This includes:

Color palettes that you like, you can pull these from any photo, floral bouquets, interiors, nature, outfits...

Fonts and typography

What your brand would wear if it had outfits

Where your brand would go on vacation

What kind of home/apartment your brand would live in

An era your brand resonates with

A photo of what your brand's desk would look like

Does everything look cohesive? If you answer no, go back over your board and delete things that don't line up with the majority of the images.
Clear selection
What is the link to your Pinterest Board? (You can always add more images later) *
What are three words that describe your brand? Use this list to help you: https://sojournercreative.co/brand-adjectives/ *
Are you able to see a color scheme? *
YOUR IDEAL CLIENT: Who are they and where do they hang out?
Give your ideal client (IC) a name. *
Is there an age range? *
Where do they spend their free time? *
What is their average annual household income? *
Where do they live? *
What personality type are they? *
When do they have the most energy? *
Is fitness a part of their life? *
Do they have children? *
What are their favorite brands? *
What do they do after work? *
Where are they hanging out online? *
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What is their preferred research method? *
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How do they find you? *
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Do they own a car? If so what kind? *
What do they do to escape? *
What are their fears and frustrations? *
What problems are you solving for them? What are their roadblocks? *
YOUR IC VISITING YOUR WEBSITE/SOCIAL MEDIA PLATFORMS: Your storefronts and where your IC stalks you before they buy
What is the main purpose of your website? *
What are three things you like about your current website? *
What are three things you dislike about your current website? *
When they visit your website/social media platforms do they feel... *
How do you want them to feel while visiting your website/social media platforms? *
What problems are you solving for them with your website/social media platforms? *
HOORAY, YOU'RE DONE: You're on your way to solidify your brand!
What can we help you with next? *
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A copy of your responses will be emailed to the address you provided.
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