Seminar CREATIVITY: THE GAME CHANGER–DAY 2: DRAWING FUTURE–Session 2: Preparation for future
🔥 Industry showcase: Harness data to Understand Consumers

Understanding the journey of the right audience is always essential for marketers to reach the right audience. In the digital era, this journey has become complicated from offline to online and vice versa (o2o). Reading and mastering the data will allow marketers to understand consumers and make the difference for their brand in the new era.

Time: Fri 20 Nov 2020, 1:30 – 2:30PM (15-min Q&A)
Speaker: Jamie Wang, Lead of Digital Design and Operation at Mindshare
Delivered Language: English
Channel: Live on VFCD Facebook

🔥 Industry showcase: The Bang of Gameshow

Think about ‘Rap Viet’, ‘King of Rap’, ‘Nhanh như Chớp’, or ‘Người Ấy là Ai’ reality shows, our speaker will show the outcomes and results of these shows to explore the taste of audience in watching these series to discuss how brands can:
Evaluate the effectiveness of the media investments in these game shows?
Draw the future of the game shows to tackle the brand building.

Time: Fri 20 Nov, 3:00am – 4:00pm (15-min Q&A)
Speaker: Nguyen Thi Hoang Lan, Senior Director, Content+, Mindshare Vietnam
Delivered Language: English
Channel: Live on VFCD Facebook
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