Social Media Campaign Feedback Survey
Statement of Informed Consent - Case Study on the Use of Social Media Marketing

You are invited to join a research study. In this study, we are evaluating peoples’ social media usage. If you choose to participate, you will be asked to answer questions your social media usage. We expect this will take approximately 20 minutes of your time.

This study involves the minimal risks that one might encounter in daily life. There may also be other risks that we cannot predict.

It is reasonable to expect the following benefits from participation in the study: you can gain research experience and knowledge of psychology research procedures. However, we can’t guarantee that you personally will experience benefits from your participation. Others may benefit in the future from the information we gather in this study.

We will take the following steps to keep information about you confidential, and to prevent it from unauthorized disclosure: All information you provide will remain anonymous and the findings from this study will be reported in aggregate; your information cannot be identified for this reason and for the fact that your responses to the survey are anonymous.

Your participation in this research is completely voluntary. If you decide to participate, you may change your mind and cease participating at any time by exiting the survey. If you stop participating for whatever reason, you will not be penalized in any way. By proceeding and completing the survey, you confirm that you are at least 18 years of age.

If you have any questions about this study, or experience any problems, unexpected physical or psychological discomfort or injury, or think that something unusual or unexpected is happening, call Dr. Lesly Krome at 573-651-2447 or email

If you have any unanswered questions or concerns about your rights as a research participant, contact the Institutional Review Board at or call Charles McAllister, IRB chair, at (573) 651-2062.

How long have you been following your parish on social media? *
Over the past few months, have you seen more social media posts or heard about pages and accounts for your parish that you didn't hear about or see previously? *
If you answered yes to the previous question, what new posts did you see. If you answered no, what do you typically see? *
Your answer
Have you interacted with these posts more than you did previously? (Likes, commenting, shares, etc.?) *
Why do you interact, or not, with posts from the parish? *
Your answer
Did you attend an event in your parish or did someone you know attend an event in your parish because of an event they saw advertising it on social media? *
If yes, which event was it? *
Your answer
Did you recently begin following the parish's social media pages or accounts within the last 8-10 weeks? *
If yes, what made you decide to follow the page on social media? *
Your answer
Have new people started attending worship services or events as a result of seeing times/community events posted on social media? *
To your knowledge, has youth ministry become more active within your parish as a result of recent social media campaigning? *
How active in the life of your parish would you rate yourself three months ago? *
How active in the life of your parish would you rate yourself currently? *
Do you think the recent social media campaign put on by the parish to attract church-goers was successful? *
What suggestions do you have for future social media activity in your parish? What type of content do you think would be appealing to other parishioners? *
Your answer
Which parish do you belong to, or most regularly attend? *
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