Affiliate and Partner Marketing Study 2022
UK Advertiser and Agency Study: State of Affiliate and Partner Marketing in 2022
NB: no personal information will be collected in completing this survey
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Q1. How long have you personally worked in affiliate / partner marketing (in your current role, or any other role you've held in affiliate marketing combined)? *
Q2. How long has the company you're currently working at, been running an affiliate / partner marketing programme(s)?  *
Q3. Is the current business you work for... *
Q4. What best describes your business? (please only answer if you're an advertiser / retailer / merchant /brand)
Clear selection
Q5. How best describes your affiliate or partner programme?  (please only answer if you're an advertiser / retailer / merchant /brand)
Clear selection
Q6.  Which of the following industry sectors does your company / agency operate in? (please select all that apply) *
Required

Q7. Outside of the UK, which other markets do you run an affiliate programme in? (please select all that apply)

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Required
Q8. On average how much do you spend on affiliate or partner marketing each month? If you're an agency please use the average amount per client. The amount includes all commissions, overrides and other fees you charge or are charged.
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Q9. 
Which payment models are you or your clients using to do affiliate and partner marketing? Please select all that apply.
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Required
Q10. Over the past year, how has your or your client's overall spend on affiliate and partner marketing changed?
*
Q11. What other paid digital marketing channels do you use?
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Required
Q12. What percentage of your revenue is generated by the affiliate / partner marketing channel? *
Q13. Compared to other marketing channels you use, are you looking to spend a higher proportion of your marketing budget on affiliate and partner marketing over the next year?
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Q14. Compared to other marketing activities, how do you rate affiliate or partner marketing for achieving the following marketing results? Please rate these options with 1 meaning it performs poorly and 5 meaning it performs exceptionally well compared to other marketing activity. You can rate different results with the same score.

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1 (performs poorly)
2
3
4
5 (exceptionally well)
Customer acquisition
Customer retention
Return on investment
Brand building
Creative solutions
Profitability
Sales volume
Easy to use
Q15. How important are the following success metrics when assessing Affiliate Marketing? Please rate these options with 1 being not important and 5 being very important. You can rate different metrics with the same score.

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1 (not important)
2
3
4
5 (very important)
Sales volume
New customer acquisition
New partnership oppportunties
ROI
Customer lifetime value
Brand building
The flexibility it offers
Q16. On a scale of one to ten, how valuable are the following affiliate models, with ten being most valuable and one being least valuable? Please rank each affiliate model once, and in order from one to ten: you may have to scroll to the right to see columns 8, 9 & 10. You can only select one per column and row.
1 (least valuable)
2
3
4
5
6
7
8
9
10 (most valuable)
Cashback/Loyalty/Reward
Influencers
Voucher/coupons/discount
Editorial/content
Media Houses (e.g. newspapers and magazines)
Price comparison
Social
Website technology partners (e.g. basket abandonment or onsite recommendations)
Brand to brand partnerships (between advertisers)
Subnetworks (e.g. Skimlinks)
Clear selection
Q17. If you could choose three affiliate models that you want to grow your revenue with over the next year, which three would you choose (please select only three, in no particular order)?
Pick three affiliate types
Cashback/Loyalty/Reward
Influencers
Voucher/coupons/discount
Editorial/content
Media Houses (e.g. newspapers and magazines)
Price comparison
Social
Website technology partners (e.g. basket abandonment or onsite recommendations)
Brand to brand partnerships (between advertisers)
Subnetworks (e.g. Skimlinks)
Q18. Compared to a year ago, do you think there are more or less affiliate partnership opportunities in the affiliate and partnership channel?
Clear selection
Q19. What if, anything, prevents you from investing more in the affiliate and partnership channel (please select all that apply to you)?
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Required
Q20. Rank the importance of the following for running a successful affiliate or partner programme in the future (1 = not important, 5 = very important) *
1 (not important)
2
3
4
5 (very important)
Accurate click to conversion tracking in light of tracking changes
Alternative Publisher Types
Alternative Payment Models
Privacy Compliance as it relates to cookies
Monitoring publisher value beyond last click
Seamless integration with technology partners (e.g. basket abandonment or onsite recommendations)
Maximising ROI
Tracking across all devices and platforms
Tracking based on a customer's locality (e.g. geo-targeting and in-store)
Q21. Compared to other digital marketing channels that you work with, which of these statements best describes your feelings about affiliate / partnership tracking (please choose one statement)
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Q22. In light of the current concerns about the increase in the cost of living, do you think the affiliate and partner marketing channel will be more or less important in helping you to achieve your marketing goals? *
Q23.  Lastly, we would love to hear your feedback. What should the affiliate industry be doing more of?
Submit
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