As newspapers carry news, there is always a large demand and wide circulation. Newspapers are read often and continuous publicity is possible. For example, by using daily papers, day-to-day publicity can be introduced. By proper selection, appeal can be made to a selected class of readers. Timely announcements can be made within a few hours of conceiving the idea. The confidence of the readers in their newspapers is generally extended to the advertisements in such papers. It is suitable for both direct and indirect selling and selling through the post is made possible. It gives the opportunity for a lengthy appeal. It serves as an introduction to follow-up system and forms a means of distributing application forms, coupons folders, etc.
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