Naming Brief
The naming brief will help you define exactly what your brand is and what you want the name to communicate. Just as important, it will you stay focused and prevent you from choosing the wrong name.

Sign in to Google to save your progress. Learn more
Email *
First Name *
Goal of Assignment *
What do you want to accomplish? e.g. "Develop a brand name for (product) that is (benefit)"
In a Nutshell *
Sum it up in 140 character or less. E.g. "(company) creates (product or service) that is (benefit) and appeal to (target)"
Brand Positioning *
How do you want your brand to be positioned in the marketplace?
Consumer Insights *
Consumer insights reveal people's behaviors, as opposed to preferences.
Target Audience *
Who are the customers you want to reach? (demographics)
Competition *
List your competitors so you know what you are up against.
Desired Brand Experiences *
The best names evoke a positive brand experience that makes a strong emotional connection.
Brand Personality *
List 5-12 adjectives that best describe the tone and personality of your brand.
Words To Explore *
List come words you may like to have in your new name.
Ideas To Avoid *
What are the ideas/theme that you won't even think of pursuing?
Words To Avoid *
List any words you would not like to have in your new name.
Domain Name Modifiers *
List modifier words that will help you secure a domain name if the exact match is not available.
Name Style Likes *
List 5 brand names that you collectively like the style of (and why).
Name Style Dislikes *
List 5 brand names that you collectively dislike the style of (and why).
Acid Test *
Write how the new name would be used in a sentence.
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy