Small Business Saturday - Passport Program
Join Downtown SLO & American Express for SMALL BUSINESS SATURDAY® on November 30, 2019

Sign up is FREE! You do not need to accept American Express at your shop to participate.

Downtown SLO is once again joining the American Express Small Business Saturday campaign to encourage holiday shoppers to support neighborhood businesses like yours. The Shop Small Passport Promotion will take place on Saturday, November 30. Shoppers visit Downtown businesses and receive a stamp on their passport for a chance to win a gift basket filled with gift cards to Downtown businesses.

How can I participate in the Shop Small Passport Promotion?
• Sign up to participate in the program by completing the form below by Friday, November 15
• Contribute a gift card (minimum $20) for our gift basket giveaway and your business will be listed on the Shop
Small Passport along with a description of your in-store Small Business Saturday promotion. Your business will
also be included in additional marketing on our website, weekly newsletters, and social media sites
• Distribute the Shop Small Passport to your customers
• Customize your own digital marketing materials
• Build buzz on your social media sites encouraging patrons to #ShopSmall #DowntownSLO
• Decorate your storefront with Shop Small Business materials (available by request from Downtown SLO)
• Have staff available to stamp participants’ Shop Small Passports on Nov. 30
• Hold in-store events (offer treats, special discounts, hand out coupons on future purchases) on Nov. 30
• Participants will be able to drop off completed Shop Small Passports at locations throughout Downtown
• Drawing for gift basket giveaway winner will be announced on Monday, December 2, 2019.

What do I get for participating?
• Your business name and day-of promotion printed on passports
• Your business name on Downtown SLO’s website and social media
• Participation and promotion in this national event!

This event is for businesses within the Downtown SLO BIA.

For questions contact Kat Thompson at (805) 234-9672 or email
Business Name (type how you want to appear) *
Your answer
First Name *
Your answer
Last Name *
Your answer
Email *
Your answer
Business Address *
Your answer
Phone Number *
Your answer
Shop Small Promotion (available at your business on Shop Small Saturday for all customers): *
Your answer
How did you hear about this opportunity? *
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