The In-House Agency Leaders Club IHA Benchmarking Survey 2023

In-House Agency Leaders Club, in partnership with Adobe

Section 1: Intro

Created by the In-House Agency Leaders Club ( this is the first, annual, dedicated survey of in-house agencies in the UK and EMEA. 

The purpose of this survey is to create shared data that will allow in-house agencies to benchmark themselves against their peers and to understand how IHAs are adapting to meet future demands. The survey is split into 6 sections covering Your IHA Model, Resource & Talent, Operations, Tech, External Agency Partners and Priorities & Challenges.

All responses are non-attributable, ie specific data revealed in responses will not be publicly attributed to individuals or companies and will only be used to inform general analysis unless express permission is sought and given.

The results of the survey will be captured in a downloadable report and presented at a future IHALC event, to which contributors will be invited  

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