Certificate of Achievement in Customer Experience Management is designed to provide the learners with updated tools and techniques to help them explore customer experience management strategies and concepts. It offers an innovative approach to know how to assessing, creating, and evaluating all processes related to customer experiences through holistic applications that involve the whole organization.
By the end of this workshop the participants will learn:
- Recognize and analyze the customer touch-points
- Select the right business strategy for a customer centric organization.
- Create compelling experiences along the whole process of and building the customer journey map
- Use the organization customer centric measurement tools, surveys, analytics and interpretation
- Evaluate the challenges and opportunities CXM offers to set the proper action plans