Customer Experience Management  (CXM) is a strategic direction organizations take to meet the new every-day changing needs of their target customers.  It offers an innovative approach to how to assess, create and evaluate all processes related to customer experiences through a holistic approach that involves the whole organization.  


Learning Outcomes

By the end of this workshop the participants will learn:

-       Recognize and analyze the customer touch-points

-       Select the right business strategy for a customer centric organization.

-       Create compelling experiences along the whole process of and building the customer journey map

-       Use the organization customer centric measurement tools, surveys, analytics and interpretation

-       Evaluate the challenges and opportunities CXM offers to set the proper action plans

Registrations for face-to-face tests and courses at both New Cairo & Tahrir campuses are ONLY available for fully vaccinated students with proof of vaccination.

التسجيل للاختبارات والدورات التدريبية المقدمة وجهًا لوجه في الحرم الجامعي بالقاهرة الجديدة والتحرير متاح فقط للطلاب الذين تلقوا جرعات التلقيح بالكامل مع تقديم إثبات التطعيم.




Please use the following links of the AUC Campus Access, Tobacco Free, and Social Distancing Policies in all department-owned google forms (old and new). Please find below the links that should be added:

للاطلاع على سياسة الدخول إلى الحرم الجامعي بالجامعة الأمريكية بالقاهرة يرجى زيارة الرابط التالي
Please find here under the URL of The American University in Cairo Campus Access policy:
https://bit.ly/32UpiKe

للاطلاع على إرشادات التباعد الاجتماعي بالجامعة الأمريكية بالقاهرة يرجى زيارة الرابط التالي
Please visit the link below for AUC's social distancing guidelines:
https://bit.ly/31iBWC7

الحرم الجامعي بالجامعة الأمريكية بالقاهرة هو حرم خالي من التدخين يرجى زيارة الرابط التالي لمعرفة المزيد عن سياسات التدخين داخل الحرم الجامعي
Please visit the link below for AUC's Tobacco-Free Campus Policy: https://bit.ly/3EMod4f


As you may know, each program web page has a google form button all over the SCE website and we are using the google form links in our posts and ads in all SCE Social media channels. So, it's very important that all SCE forms are updated with the dates and policies links, especially since so many classes are back to face-to-face mode now.