Applicants should be enthusiastic about participating in our programs and serving our diverse customer base. We are looking for vendors who are willing to navigate possible cultural and language barriers in order to ensure good sales from week to week. For example, some shoppers like to bargain, as it is a cultural norm for them. Handling such situations requires both patience and proper signage, especially consistent listings of prices.
We suggest that medium-large sized vendors have at least two workers at their booth, at least 1 of whom can communicate with our majority Spanish-speaking customer base. We can identify a bilingual community member or volunteer to work with you if that would be helpful.
Last year, our larger-scale produce vendors averaged $1,160 per week, small-scale produce vendors averaged $400 a week, and hot prepared food vendors who came every week averaged $1,000.
Because word of mouth is the main promotion tool for our (majority) off-line shopper base, you should expect to have lower than average receipts in the start of the season, and higher than average receipts in July, August and September. Sales traditionally slow down in October and November, but WIC checks are valid until the last day of market, which keeps the market flowing.
We will also offer special events at market such as an Opening Day celebration, a 4th of July community picnic, a National Sr. Citizens Appreciation Day in August, a Halloween market, and a festive holiday market the day before Thanksgiving!
If Crossroads sounds like a good fit for your business, please fill out the following application!