A goal of digital transformation is to keep these four domains in balance: Plan, Make, Sell, Operate.
Advancing in organizational digital readiness and maturity will require guiding actions from the lead strategy or digital landscape domain, but ultimately will demand action along all four areas.
Weakness in one or more areas will require priority improvement before taking the organization to the next level.
Digital transformation will demand large-scale change. Rarely will incremental improvement be sufficient.
A balanced digital transformation plan will assure a successful change management..