Outreach campaign brief
What industry do you want to target?
Please, provide a website link
What is the primary campaign goal?
Backlinks for SEO purposes
Media coverage for live traffic
Media coverage for social proof (big brand names for your industry)
segmentation criteria: domain authority
We use Ahrefs numbers, but you can consider this as just approximation
Doesn't matter \ Don't know
segmentation criteria: live traffic
Based on SimilarWeb estimation
Existence is enough
20 000 - 100 000
segmentation criteria: location
We deal with websites in English
All English speaking countries are fine
I want one country prevail, but mixed results are fine
I need a specific location
What is our game plan? e.g. what do we pitch?
Who is the perfect decision maker for this?
e.g. editor, marketing stuff, executive team member, journalists etc
How many conversions a month would you like?
i.e. how many guest posts, interviews, product reviews etc. Keep in mind, that we will run a trial campaign reaching 100 relevant websites to see exact numbers anyway.
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