Connector Room Assessment – CRA Banking Conference 2025             

The Connector Room is a business matchmaking hub at the Michigan CRA Association Annual Conference. It allows small businesses to meet directly with local experts and advisors in focused 15-minute “speed networking” sessions.

This form collects key information to create a one-page business profile for each participant. That profile will be shared with the industry experts they meet, so conversations are productive and tailored. Completing this assessment ensures you are paired with the right advisor and get maximum value from your Connector Room experience.

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Overview of How the Connector Room Works 

  • Each participating business completes this quick assessment.

  • A one-pager profile is created and shared with experts ahead of time.

  • Businesses are matched with the most relevant experts based on their needs.

  • At the conference, participants attend scheduled 15-minute sessions with commercial lenders, marketing specialists, technology/AI experts, or general consultants.

  • The result is a focused, high-value meeting where businesses leave with clear next steps and connections.

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