The WMCA Street Food Incubator Programme Powered by NCASS & Digbeth Dining Club  

The West Midlands Combined Authority (WMCA) Street Food Incubator is a programme designed to support and grow street food businesses.

The West Midlands has a rich tapestry of food driven hospitality, from the highest concentration of fine dining restaurants outside of London, to desi pubs, ground-breaking street food markets to historical regional specialisms (from chippies to the Balti triangle).

These businesses play an important role in place making, delivering flavour and identity to our high streets and local centres. They are important sources of employment across demographics and play a key part in our everyday economy and the WMCA want to support the growth of this sector.

NCASS have been appointed alongside Digbeth Dining Club to deliver the incubator which will include a free and comprehensive programme of training, workshops, mentoring and live trading for businesses across the WMCA. 

NCASS have supported tens of thousands of new and growing businesses and Digbeth Dining Club is a multi award winning street food and events business that has operated in the West Midlands since 2012.

This program is designed to support start-ups and existing traders including those who want to diversity into street food from bricks & mortar through mentoring and training, and trading opportunities.

  • There are 36 places on the programme, and we will assess applications for suitability and may need to contact you to discuss your application as part of this process.
  • Please bear in mind when applying that you will be required to complete training, documentation and attend workshops from October to December, carry out hands- on training in December and spend time trading from February to April 2026.
  • You need to be based in Birmingham, Sandwell, Solihull, Walsall, Dudley, Coventry or Wolverhampton to take part in the programme - a geographic spread across these locations is key to this programme. 
  • This programme does not cover costs for equipment, you must have funds available to kit your business out and be able to start trading within 3 months of the programme start date.

Please complete this application form by the 10th of November so we can understand your concept, goals, and fit for the incubator.

Once you have completed the application, we will contact you to let you know if you have been successful.

If you have any questions, please contact our Project Manager Leonie via leonie@digbethdiningclub.com 

Please note questions followed by * means that must be answered. 


Email *
What is your name  *
Business Name (if applicable) *
Email Address *
Phone Number  *
Social Media Handles 
Where are you based? *
Are you currently trading  *
How long have you been trading for? *
What best describes your business? *
Are you an NCASS member?
N.B: this is not a requirement 
 *
Do you have any of the following in place?
What type of setup do you use (or plan to use)? *
Do you have any social media links showcasing your food? (please provide links) *
Do you have any photos showcasing your food? 
If you have, please send any files in an email to  Leonie@digbethdiningclub.com with the subject line Street Food Incubator. 
Do you have a specific food concept and/or dietary focus? (vegan, halal, gluten-free, etc.) *
Is there anything else you’d like us to know about you or your business?
Please provide your pitch deck / images of your set up / food / branding and information about your experience and vision for your business. 
Please send any files in an email to  Leonie@digbethdiningclub.com with the subject line Street Food Incubator and the name of your business. 
Submit
Clear form
Never submit passwords through Google Forms.
This form was created inside of Trade Management Services.

Does this form look suspicious? Report

Google Forms