Market Research Form - Clach Mara Sauna

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Please help us understand how you might use a sauna in Caithness to help us tailor our services as best we can.

This form is for people who have not yet tried Clach Mara Sauna. It is completely anonymous, so please be honest!

If you have used the sauna, please fill out this other form - User Feedback Form.

What is your residential situation in Caithness?

I live/work in Caithness permanently

I visit regularly for work/holidays (i.e. a few times or a few weeks/month per year)

I am here on a one-off work trip

I am here on holiday

Other:

Why would you be most interested in using a sauna?

Relaxation & Wellbeing

Social Gathering

Curiosity

Sea Swimming

Detoxification

Muscle Recovery

Other (Please specify in comments)

Are you already a regular sauna user?

I use a sauna regularly (at least once per week)

I sometimes use a sauna (a few times per month)

I rarely use a sauna (a few times per year or less)

I have never tried a sauna

Clear selection

When are you most likely to use a sauna?

Any time

Morning

Afternoon

Evening

Monday - Friday

Saturday

Sunday

Please feedback on what you think is fair on the following 1 HOUR COMMUNAL SESSION (8 person capacity) pricing options: *

Less than £10

£10 to £15

£15 to £20

Over £20

Single sauna use (up to a few times per year)

Monthly sauna user (at least once per month)

Weekly sauna user (at least once per week)

Guided sessions (that may include things like breathwork, rituals, meditation, etc.)

Would you consider paying a higher price point for the following, if so please select all the apply:

A more spacious sauna (i.e. 6 person capacity vs. 8 person capacity)

Changing facilities

Complimentary refreshments (cool water, fruit, etc.)

Clean towels available for sauna use

Cold shower

Other:

How often do you think you would use the sauna?

Multiple times per week

Once a week

Once a fortnight

Once a month

A few times a year

Other:

Clear selection

If we offered memberships, what would you be willing to pay per month for regular use of communal sessions (use an average of 1 to 2 sessions per week as an example)?

Please feedback on what you think is fair for the following 1 HOUR PRIVATE SESSION (private group of anywhere from one to 10 people) pricing options:

Less than £50

£50 to £100

£100 to £150

Over £150

Single use private session for up to 8 people

Regular use private session for up to 8 people (weekly/monthly)

Private session for couples

Clear selection

What is most important to you in terms of location? *

Not important

Important

Very important

Non-negotiable (i.e. won't go unless this is met)

Easy access and close to town

Easy access to the ocean

Secluded and private

Regularity & consistency of location

Variety & changing locations

Please select your location preferences based on our current locations:

Thurso Beach

Castletown Beach

I would use both

I would prefer other locations:

Other:

How far would you be willing to travel for a regular sauna (times are one-way)?

Walking/cycling distance

Less than 10min drive

10 to 20min drive

20 to 30min drive

More than 30 minute drive

Other:

If we offered memberships, would you be willing to travel to different locations?

Yes - between Thurso & Castletown

Yes - between Thurso, Casteltown, and Wick

Yes - anywhere on the North Coast/Caithness

Other:

Do you have any other suggestions for how we can best provide the Clach Mara Sauna experience in Caithness?

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