Focus on You. Focus on Success. Focus on Profit.
Roanoke, Virginia
August 26–30
Registration is free but required to help with meal planning. Please fill out how many guests will attend each event.
Schedule of events
Friday afternoon and evening, August 26
New this year: Bus tours of local farms, seedstock operations, and Virginia Tech. Buses will leave from the Hotel Roanoke at 12:30 pm (no lunch service). In order to ride the bus, pre-registration is required. Space is limited. Dinner, hosted by Virginia Simmental Association, will be Friday evening at Virginia Tech’s Kentland Farm (~1-hour bus ride from the hotel).
Friday Tour Schedule (Note, please eat lunch prior to the tour. Bus registration is required and space is limited.)
12:30 pm Board bus and leave Roanoke
1:30 pm
Arrive at Hillwinds Farm
2:30 pm
Leave Hillwinds Farm and travel to Virginia Tech
3:15 pm
Arrive at Virginia Tech, tour campus and livestock barns
4:00 pm
Leave Virginia Tech and travel to McDonald Farms
4:20 pm
Arrive at McDonald Farms
5:30 pm
Leave McDonald Farms and travel to Virginia Tech–Kentland Farm
5:50 pm
Arrive at Kentland Farm
6:00 pm Information on Kentland Farm, beef herd, and research
6:30 pm Feet and leg scoring demonstration (VA Tech and ASA)
7:00 pm Dinner and music from a local bluegrass band, New Standard (
newstandardbluegrass.com)
8:45 pm
Board bus and travel to Roanoke
9:45 pm
Arrive at Hotel Roanoke
Saturday, August 27
Educational symposium at the Hotel Roanoke
8:00 am–5:30 pm
Join us for a packed educational session featuring talks from both regional and nationally recognized speakers. (Speakers and agenda TBD)
6:00 pm
Dinner and celebration of Golden Book recipients, Lifetime Promoter awardees, and former trustees.
Sunday, August 28
Town hall meeting with trustees and staff
Interactive committee meetings and staff presentations
Join the ASA trustees to discuss critical issues in each of the five standing committees and hear staff reports in various areas.
Lunch provided
Monday, August 29
Board meeting continues; all are invited to stay
Lunch provided
Tuesday, August 30
Board meeting continues; voting on resolutions and directives
Look for a detailed agenda on
fallfocus.org and in the July/August issue of the Register.
