Let's talk about the project ahead. Discussing details now helps ensure you get everything you're dreaming of the first time around. While I've left you an "other" option in case you can't define a certain aspect right now, please try to answer everything as fully as possible to get the results you want.
We may also need to have a phone conversation to go through this together. It's important that we agree on what the project is so I can WOW you with the results!
Thank you! Leah Presser
What kind of document/project is this?
What is the estimated word count? [A web page is typically 250-500 words. Blog posts range from 500 - 2000 words. An email is usually 150-250 words. Case studies are typically 500-1000 words. White papers are usually around 2500 words (but can be longer).
Up to 300 words
301 - 900 words
901 - 1600 words
1601 - 2500 words
2501 + words
I have no idea ...
Whatever it takes!
What is the project's main topic or focus? Provide as much detail as possible please.
Do you have an outline or talking points for me to follow?
Who is the target audience for this project? (Check all that apply.)
Law firm professionals
In-house legal departments
C-Level (CFO, CIO, CFO)
What problem does this piece solve for the reader? Why should anyone read it?
Any keywords or phrases I should include?
What is the call to action?
I normally deliver copy as a Word or Google doc. Do you have any special formatting requirements? For example, do you need me to use a document template or provide additional information copy such as web page meta descriptions and keywords?
What resources can you give me to support the project? For example, interviews with your staff, customers, existing white papers, presentations, links to research, product data sheets etc. Please provide links whenever possible.
Link to similar content I should use as an example or guide.
Who has the authority to sign off on this? It's best if I work with one contact who commissions and signs off projects. This person should collate all the feedback from internal stakeholders.
When will you be ready to get started on this project?
What is the deadline for completion of the project?
What is your budget for this project?
A copy of your responses will be emailed to the address you provided.
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