Project Briefing
Let's talk about the project ahead. Discussing details now helps ensure you get everything you're dreaming of the first time around. While I've left you an "other" option in case you can't define a certain aspect right now, please try to answer everything as fully as possible to get the results you want.
We may also need to have a phone conversation to go through this together. It's important that we agree on what the project is so I can WOW you with the results!
Thank you! Leah Presser
* Required
Email address
*
Your email
What kind of document/project is this?
*
Blog post
eBook
Website copy
Case study
Newsletter
Email
Brochure
Whitepaper
Landing Page
Flyer
Sales Letter
Other:
Required
What is the estimated word count? [A web page is typically 250-500 words. Blog posts range from 500 - 2000 words. An email is usually 150-250 words. Case studies are typically 500-1000 words. White papers are usually around 2500 words (but can be longer).
*
Up to 300 words
301 - 900 words
901 - 1600 words
1601 - 2500 words
2501 + words
I have no idea ...
Whatever it takes!
Other:
What is the project's main topic or focus? Provide as much detail as possible please.
*
Your answer
Do you have an outline or talking points for me to follow?
Yes
No
Sort of
Other:
Clear selection
Who is the target audience for this project? (Check all that apply.)
*
Law firm professionals
In-house legal departments
C-Level (CFO, CIO, CFO)
IT teams
Government Agencies
Other:
Required
What problem does this piece solve for the reader? Why should anyone read it?
*
Your answer
Any keywords or phrases I should include?
Your answer
What is the call to action?
Your answer
I normally deliver copy as a Word or Google doc. Do you have any special formatting requirements? For example, do you need me to use a document template or provide additional information copy such as web page meta descriptions and keywords?
Your answer
What resources can you give me to support the project? For example, interviews with your staff, customers, existing white papers, presentations, links to research, product data sheets etc. Please provide links whenever possible.
Your answer
Link to similar content I should use as an example or guide.
Your answer
Who has the authority to sign off on this? It's best if I work with one contact who commissions and signs off projects. This person should collate all the feedback from internal stakeholders.
Your answer
When will you be ready to get started on this project?
*
MM
/
DD
/
YYYY
What is the deadline for completion of the project?
MM
/
DD
/
YYYY
What is your budget for this project?
Your answer
A copy of your responses will be emailed to the address you provided.
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