Project Briefing
Let's talk about the project ahead. Discussing details now helps ensure you get everything you're dreaming of the first time around. While I've left you an "other" option in case you can't define a certain aspect right now, please try to answer everything as fully as possible to get the results you want.

We may also need to have a phone conversation to go through this together. It's important that we agree on what the project is so I can WOW you with the results!

Thank you! Leah Presser

What kind of document/project is this? *
Required
What is the estimated word count? [A web page is typically 250-500 words. Blog posts range from 500 - 2000 words. An email is usually 150-250 words. Case studies are typically 500-1000 words. White papers are usually 1000-2000 words (but can be much longer). One minute of slow spoken English is about 250 words.] *
What is the project's main topic or focus? Provide as much detail as possible please. Include a working title or the campaign name if applicable. *
Your answer
Do you have reader/buyer personas to share with me? *
If you don't have buyer personas to share, tell me who is the target audience for this project? Please give details about demographics, job role, type and size of company. Think about what they read, such as trade magazines or newspapers, and where they go to get answers. *
Your answer
What problem does this piece solve for the reader? What is its purpose? Why should anyone read it? *
Your answer
What do you want the reader to feel after reading this piece? (eg., motivated to click your CTA; better informed; trust toward you; fear they'll miss out if they don't buy; so forth and so on) *
Your answer
What writing tone is best for this piece? Check all that apply. *
Required
Do you have an outline or talking points for me to follow? *
Do you have any style guidelines, corporate style manuals or other pointers? *
What keywords or phrases should I include? *
Your answer
Do you have a call to action I should include? (Is there a web page they should visit or a number to call?) *
Your answer
I normally deliver copy as a link to a Google doc. Do you have any special formatting requirements? For example, do you need me to use a document template or provide additional information copy such as web page meta descriptions and keywords? *
Your answer
Do you need me to provide a header image with title overlay for this project? *
Do you have a graphic designer for this project? *
What resources can you give me to support the project? For example, interviews with your staff, customers, existing white papers, presentations, links to research, product data sheets etc. Please provide links whenever possible. *
Your answer
Who, exactly, has the authority to sign this off? Who will be involved in giving feedback? It’s best that I work with one client ‘editor’ who can commission and sign off projects and who collates all the feedback from internal stakeholders. (Note that material changes from the agreed brief may incur extra costs and delays.) *
Your answer
When will you be ready to get started on this project? (I require a 50% upfront deposit before I begin work.) *
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What is the deadline for completion of the project? *
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Will this piece retain my byline or will you publish it under your name? (You always own the rights to all the work you've commissioned and paid for in full.) *
Regardless of whose name it's published under, will I be able to link to the project on my online portfolio? (You always own all work after I receive payment in full, and I never seek to republish your content. It is beneficial to me if I can link to prior work I’ve done as examples in my online portfolio. ) *
What is your budget for this project? *
Your answer
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