Lesson 1

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Lesson 1

For each of the five business types below, select the objective that you would most likely track as a desired outcome. *

5 points

Encourage engagement & awareness

Drive contact form submissions

Drive product sales

Provide information quickly

Encourage frequent visitation

Lead generation

Branding

Ecommerce

Online information / support

Content publisher

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. *

1 point

(a) numeric, (b) continual change, (c) customers, (d) audience.

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes.

(a) numeric, (b) continual improvement, (c) customers, (d) audience.

(a) quantitative, (b) continual change, (c) customers, (d) outcomes.

Other:

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