Marketing Strategy Survey
Giver Marketing 20 Question Review
1. How do you currently promote your business?
2. How do clients/customers actively find you?
3. How do you ask for referrals/reviews?
4. What set of words best describe you as a leader?
5. What is your working personality?
6. Which one best describes your organization?
7. What makes your company really special (beyond customer service)?
Your answer
8. Write 10 words that describe your favorite clients/customers (Demographics, personal traits, characteristics etc)?
Your answer
9. Cities/counties you currently offer product/services in? (mention if national or international)
Your answer
10. Write several key words your client/customer would use to search for your business online?
Your answer
11. Projected sales revenue for the next 12 months?
Your answer
12. Number of clients/customers/members/contracts served last year? (new vs recurring if possible)
Your answer
13. Average revenue from each client/customer yearly?
Your answer
14. This years marketing budget? (5-15% of total revenue is typical depending on industry)
Your answer
15. Cost to acquire a long term client/customer (CAC)
Your answer
16. Top selling products/services?
Your answer
17. Briefly explain your sales process in 3-5 steps. (After prospect says I want to buy)
Your answer
18. Big vision and dream for the company, what does it look like in 5-10 years and beyond?
Your answer
19. Roadblocks, difficulties and frustrations in reaching the vision above?
Your answer
20. In a perfect world, what will your business look like 1 year from today (specifics and goals please)?
Your answer
Optional: Do you partner or support and charities or nonprofits?
Your answer
First Name:
Your answer
Last Name:
Your answer
Best Email:
Your answer
Company Name:
Your answer
Current Website: (optional)
Your answer
Phone: (optional)
Your answer
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