Crave Lexington 2020 New Vendor Application

Crave Lexington 2020 is celebrating its eighth year! Thanks to participating folks like you this festival is such a great one in Kentucky and the region.

This is the official food vending application for NEW VENDORS. Applicants must be a year-round, permanent retail operation, or food truck, based in the Commonwealth of Kentucky whose primary function is the preparation and sale of food. Items sold at Crave must be available to the retail customer or general public regularly through the retail operations. Vendors located outside the Crave Lexington service area will be considered on a case-by-case basis.

Vendors who wish to sample and sell packaged goods, may apply as a vendor to

Completed application, full payment and supporting documentation (including health permit, food manager permits, business license and insurance naming Smiley Pete Publishing) can be completed online via this form AND a credit card, or mailed to:

Smiley Pete Publishing c/o Crave Lexington PO Box 22731, Lexington, KY 40522-2731

Crave Lexington is a food and music festival celebrating the diversity of the cuisine and the agricultural bounty of our region. “Crave” will host 50 + local vendors serving hundreds of menu items. Crave will feature chefs, local restaurants, food trucks, cooking demonstrations on our food performance stage and lots more.

Saturday, August 8: 12pm to 11pm
Sunday, August 9: 12pm to 7pm

Masterson Station Fairgrounds - located at 3051 Leestown Rd. Lexington, KY 40511.
Expected Attendance: 20,000 - 25,000 over the two days.


Standard Booth
10 x 10 Booth*
includes one (1) 8’ table
Tent and table is set up by Crave Lexington (Or bring your own)
$350 for both days, includes up to two pieces of electrical equipment and/or less than 20 AMPS

Showcase Space (only 12 total available)
Independent 10 x 10 space in prime location
Tent and table is set up by Crave Lexington
$500 for both days, includes up to two pieces of electrical equipment and/ or less than 20 AMPS

Showcase Space XL (only 12 total available)
Your branded tent (provided by vendor) or 12 x 12, unbranded tent and 2 tables set up by Crave Lexington in a prime location or 12 x 12.
$700 for both days, includes up to two pieces of electrical equipment and/ or less than 20 AMPS

Space for your set up (up to 26' trucks/trailers)
$300 for both days, includes electric

All vendors will have the ability to set up an additional tent, equivalent to your purchased booth space to provide extra shade, storage and space with placement to be approved by Crave Lexington.

*Vendors are solely responsible for decor, display, banners, signage for booths and chairs for sitting.

Crave Lexington sells all food and beverage tickets at Crave. Festival goers purchase Crave Tickets with a value of $1 or $5 each. Menu items will be offered at $2, $3 & $5 price points. Vendors are reimbursed for all items sold at $0.75 cents per dollar. Vendors should be mindful of costing out their items in order to maximize sales. For example, the $2 items should cost about .70 to .80 cents per piece, $3 item for $1.75 to 2.00, etc. In previous years, most of our vendors MADE PROFIT after expenses. Being careful about your costs can make this a profitable event both in sales and exposure.

Crave vendors are NOT allowed to sell any beverages and will be asked to leave without refund if not compliant.

Vendors are more than welcome to put tip jars out for staff as long as it isn't obnoxious. Crave is a fun weekend and everyone should feel rewarded outside of the great pay you all offer.

Restaurant and mobile food unit selection will be carefully evaluated in regard to menu items. The Crave management team has full discretion to accept or reject any menu item proposed by an applicant.

Applicants must provide festival goers with a choice of at least three (3) total menu items, priced at the $2, $3 & $5 values. Each menu must have at least one of the options at each of the price points. After meeting the 2/3/5 requirement, any additional items can be offered at any reasonable price point above $5 (up to six total items).

Menu items ideas must be submitted with this application, however, vendors are not held to those items as long as they are consistent in representing Crave's core menu values.

Crave restaurants represent the following values:
•exemplify the culinary treasures of our agricultural region
•propose to serve unique menu items
•lean toward a locally-sourced menu
•represent ethnic and culinary diversity

Vendors must attend an informational meeting on or about July 22 & 23 to review the Crave Lexington Manual and festival operations.

Vendor set up times will be available Monday, August 3. Load-in begins Friday, August 7.If you have questions, please contact Theresa Stanley at 859.266.6537 ext. 27 or cell at 859.588.7437 or festival director, Amy Eddie at or cell at 859.396.7707

Thank you and we look forward to working with you at Crave Lexington 2020!
Business Name *
Best Contact Name *
Best Contact Phone *
Business Address *
Business Phone *
Best Email *
Tax I.D. # *
Website *
Are you on social media platforms? Which ones? *
Check all that apply
What size booth are you applying for? *
Will you need electric? *
If you answered "yes" to electric, list your expected equipment needs.
Please list any and all things with a plug -- crock pots, steamers, immersion cookers, rice cookers, deli coolers, heat lamps, table lamps, fans or anything else requiring a plug
If you answered "yes" to electric, please list the total number of equipment items you intend to bring.
Menu items I think we'll make. *
Will you make any of the following on your menu? *
Choose all that apply
Payment Information *
Name on card
Credit Card
Credit Card billing address including city, state & zip code.
Expiration Date
CSC Code
Three digits located on the back of your card.
What is your total application fee? *
Please print your name. *
Did you have all the supplemental documents? *
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